PH tech firm launches 'Kalaro' social network for gamers

ABS-CBN News

Posted at Oct 12 2020 10:54 PM

An esports athlete. ABS-CBN News file photo

MANILA - A Philippine-based tech firm on Monday launched a social network for gamers that includes a tournament hub and an e-wallet for digital payments.

The-AsiaGroup.com Inc. said it is inviting beta testers to try out Kalaro, which it dubs as the "first fully-integrated and end-to-end gaming and social networking web-app."

Kalaro has tournament management and corporate brand sponsorship features to cater to more than 43 million Esports enthusiasts, and companies in the Philippines, the company said.

“With Kalaro, we aim to serve millions of Esports enthusiasts in the country; the exponential growth of online tech and Esports is just phenomenal," said Jun D. Lasco, Kalaro software architect and Founder of The-AsiaGroup.com Inc.

Kalaro serves as a virtual community for Esports players, coaches, teams, influencers, team owners, leagues, and Esports fans.

The platform allows gamers to meet other gamers, discuss the latest trends in gaming, get updates about the upcoming events and tournaments, watch their favorite livestreamers, and interact with them in real-time, the company said.

Kalaro will also let corporate brands set up online storefronts. The platform allows companies to advertise, sponsor, and sell gaming rigs directly to the usually elusive gamers market.

The platform's e-wallet feature meanwhile is backed by Union Bank of the Philippines, DragonPay, GCash, and Globe Labs.

Lasco said they expect 5,000 to 8,000 beta testers for Kalaro this month.