MANILA (UPDATED)  — President Ferdinand Marcos Jr. is requiring national government agencies, state-owned firms, and state schools and universities to include the Bagong Pilipino hymn and pledge in their weekly flag ceremonies.

Bagong Pilipinas is the Marcos Jr. administration’s branding of governance, which the Palace said, is of a “principled, accountable and dependable government” supported by an active and empowered citizenry.

The Bagong Pilipinas brand was launched early this year, with its logo — interwoven blue and red semi-circles that seemingly form a sphere cradling the sun and 3 stars of the Philippine flag — in use since last July.

READ: Marcos Jr. admin launches 'Bagong Pilipinas' governance brand

The dissemination and inclusion of the Bagong Pilipinas hymn and pledge are meant to “further instill the principles of the Bagong Pilipinas brand of governance and leadership among Filipinos,” according to Memorandum Circular No. 52., signed for Marcos Jr. by Executive Secretary Lucas Bersamin.

It directs heads of government agencies to ensure that the Bagong Pilipinas hymn and pledge are properly disseminated in their offices while the Presidential Communications Office is ordered to implement measures to communicate the Bagong Pilipinas Hymn and Pledge to the public.

'HARD WORK, EXCELLENCE'

The hymn, “Panahon na ng Pagbabago”, calls on the Filipino people to work together for a “New Philippines” through hard work.

It also calls on Filipinos to patronize local goods and services, act with good manners, and to excel in their fields to bring glory to the nation.

The Bagong Pilipinas hymn has been a staple in events Marcos Jr. attends. Before the issuance of the memorandum, the hymn was used to signify the President's arrival at a venue.

The pledge, “Panata sa Bagong Pilipinas,” meanwhile, is a promise to live according to “Bagong Pilipinas” by putting the Philippines first and by working alongside others towards national development.

It is also a promise to participate in and support government advocacies “because development is not just the responsibility of a few.”

The pledge, which will be required at the national government level and “encouraged” among local government units, also calls on Filipinos to protect and promote the honor, independence and interests of the Philippines.

"Bagong Pagsilang", also known as the Bagong Lipunan hymn, was a required part of school flag ceremonies during the Martial Law era of the President's father, ousted dictator Ferdinand Marcos, and was played at campaign events for the 2022 elections.

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