NewJeans releases new song 'Zero' for ad campaign | ABS-CBN

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NewJeans releases new song 'Zero' for ad campaign

NewJeans releases new song 'Zero' for ad campaign

ABS-CBN News

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Updated Apr 03, 2023 07:08 PM PHT

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K-pop girl group NewJeans. Photo: Instagram/@newjeans_official
K-pop girl group NewJeans. Photo: Instagram/@newjeans_official

NewJeans unveiled Monday a new song in collaboration with Coca-Cola, which recently made the rising K-pop girl group its newest endorser.

The five-piece act dropped a music video for the commercial song "Zero," described as a blend of pop, R&B and the Jersey club genre.

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The international soft drink company recently tapped the girls as ambassadors for its Coca-Cola Zero Sugar campaign in South Korea, according to a report by the Korea Herald, citing a statement from the girls' label ADOR.

The group composed of Minji, Hanni, Danielle, Haerin and Hyein debuted in July 2022 with the song "Attention." The following month, it released a self-titled extended play, which included the viral hit "Hype Boy."

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Earlier this year, NewJeans released its first single album "OMG," which spawned the single of the same title that also became viral on social media.

Coca-Cola is the latest big company to partner with the award-winning girl group, who have also endorsed clothing brand Levi's and fast food chain McDonald's Korea, among others.

For more news and features on K-pop, K-drama, and K-stars, visit the Hallyu Corner microsite.

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