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MMFF 2023 gross receipts set new record of P1.069 billion
MMFF 2023 gross receipts set new record of P1.069 billion
ABS-CBN News
Published Jan 09, 2024 04:59 PM PHT
Moviegoers queue for tickets for the Metro Manila Film Festival at a mall in Quezon City on January 1, 2024. MJ Felipe, ABS-CBN News
MANILA -- The gross earnings of Metro Manila Film Festival (MMFF) 2023 has reached a record-high of P1.069 billion, the Metropolitan Manila Development Authority (MMDA) announced Tuesday.
According to MMDA, this year's earnings for the 10 films surpassed the previous record of P1.061 billion set by MMFF 2018, despite only 800 cinemas open compared to around 1,200 five years ago.
MMDA chairman and concurrent MMFF overall chairman Atty. Don Artes attributed the film festival's success to the quality of films offered, as well as the new audience, which also included the ABC market.
"We received reports that moviegoers watched multiple films while others watched films repeatedly. Hopefully, we can sustain this beyond the festival so that our film producers can offer quality movies all year round. We also encourage filmmakers to create better films for the MMFFโs 50th edition,โ Artes said.
The MMFF Committee is also gearing up for the inaugural Manila International Film Festival (MIFF), which will screen the 10 2023 MMFF entries in Los Angeles, California from January 29 to February 2.
Other activities lined up in preparation for the 50th MMFF include a student short film caravan, a short film festival, publishing a coffee-table book, and "Cine 50," which will showcase the top 50 MMFF films in the last 49 years. The films will be screened in selected cinemas for only P50.
โWe are expecting to feature bigger and better films for our 50th edition as we celebrate the cinema-goers return to theaters and patronize local movies,โ Artes added.
The MMFF movies were honored in an awards night last December 27, with "Firefly" emerging as the Best Picture, while Vilma Santos ("When I Met You in Tokyo") and Cedrick Juan ("Gomburza") were hailed as Best Actress and Best Actor, respectively.
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