'Disinfect to Protect Mission' donates over P44-M

Lysol

Posted at Dec 10 2021 01:49 PM

Over a year and a half since the start of the health crisis, it cannot be denied that the Philippines has been one of the hardest-hit countries. Apart from enduring one of the longest lockdowns in the world, the country also ranks lowest in global resilience rankings as it had to deal with numerous waves of surges and overstretched medical facilities and frontliners. 

The country experienced several surges in cases throughout 2021, highlighted by a record-high 26,000 cases reported in September. In the same month, the country was averaging around 18,600 new cases a day, which left everyone fearful for their safety and their future. 

Even the youth was not spared, as schools have remained closed since March 2020. Only until recently did some public schools open their doors again in a test run.

With all these setbacks, it is the marginalized sectors of society that have been hit the hardest, just as it impacted the country's healthcare system, the economy, as well as all other social services, in unprecedented ways.

Lysol recognized the challenges facing the country in the midst of all this. The brand's thrust, which is to ''Disinfect to Protect,'' weaved in perfectly with its desire to help protect Filipinos from the virus. Lysol hopes to continue educating Filipinos all around the country on the importance of disinfecting their homes and everything in it from the threat of everyday illness-causing germs, including the viral infection still going around. 

Because of the evolving new normal in 2021, the brand took its mission even a step further. It has recognized that Filipinos all around the country needed to be properly equipped to combat the spread of the virus. However, the challenge would be finding the right partners to help further amplify the mission. Fortunately, several organizations answered the call.

Throughout the year, Lysol donated several protection kits to partner organizations to be used in their vaccination drives and holding facilities, as well as protection kits distributed directly to vaccinees and consumers. 

This was best shown as Lysol set out to fulfill its 'Disinfect to Protect Mission' by partnering with the Office of the Vice President (OVP), local government units (LGU), the Philippine Red Cross (PRC), and other frontline organizations. In doing so, the brand made positive, impactful strides as it joined the concerted fight against the health crisis.

To date, P44 million worth of donations, in cash and in-kind, have been released to partners.

Partnering with Philippine Red Cross 

Extending a hand to the Philippine Red Cross (PRC), Lysol has donated a total of P39 million, a gesture of support that has gone towards the construction of a molecular laboratory in Cagayan de Oro City, further strengthening mass testing among vulnerable groups in the country, and to support the operation of the PRC's emergency field hospital and isolation facilities.

At present, the PRC operates an emergency field hospital – an extension ward for patients with moderate symptoms – at the Lung Center of the Philippines alongside isolation facilities at the Ateneo de Manila and University of the Philippines in Quezon City, College of Saint Benilde in Manila, and Makati Science High School.

More recently, it has donated P1.7 million worth of products to support PRC's participation in the pilot school re-opening in Cebu.

Working hand-in-hand with the Office of the Vice President and LGUs

Shown in the photo are Lysol Philippines' representatives Alfred So, Regulatory Affairs and Policy Director (leftmost), and Matt Davis, Marketing Director (rightmost) with Vice President Leni Robredo (center). The brand recently donated hygiene kits in support of the Vaccine Express Program of the Vice President. Photo source: Lysol
Shown in the photo are Lysol Philippines' representatives Alfred So, Regulatory Affairs and Policy Director (leftmost), and Matt Davis, Marketing Director (rightmost) with Vice President Leni Robredo (center). The brand recently donated hygiene kits in support of the Vaccine Express Program of the Vice President. Photo source: Lysol

In partnership with the Office of the Vice President and its efforts towards addressing the health crisis, Lysol donated P1.2 million worth of products, consisting of hand sanitizers, Multi-Action Cleaners, Disinfectant Sprays, Surface Wipes, and Liquid Handwash. This product donation has been earmarked by the OVP for its Vaccine Express initiative in several areas as Lysol's way of helping support continuous disinfection, even after vaccination. Those who availed of the vaccine received the Lysol products as a step to breaking the chain of infection. 

Quezon City Mayor Joy Belmonte (leftmost) and Reckitt PH General Manager Aleli Arcilla (rightmost) leading the ceremonial turnover of product donations. Photo source: Lysol
Quezon City Mayor Joy Belmonte (leftmost) and Reckitt PH General Manager Aleli Arcilla (rightmost) leading the ceremonial turnover of product donations. Photo source: Lysol

The brand has also forged partnerships with various LGUs such as Quezon City and Manila City where a total of P2.8 million worth of product donations have been provided for use in their vaccination facilities as well as direct distribution to vaccinees. Additionally, a massive information dissemination campaign on proper hygiene habits was likewise facilitated in these cities.

Vaccinees from Quezon City received samples and an educational brochure on healthy hygiene habits, how to wash hands, and disinfect surfaces. Photo source: Lysol
Vaccinees from Quezon City received samples and an educational brochure on healthy hygiene habits, how to wash hands, and disinfect surfaces. Photo source: Lysol

Partnering with families in breaking the Chain of Infection

Lysol understands the need to educate everyone about the importance of disinfection, and families are amongst the top groups the brand wanted to reach out to.

In 2021, Lysol partnered with family Team Kramer – namely Doug and Cheska together with kids Kendra, Scarlett, and Gavin. The family helped spread the message of the importance of always protecting homes with cleaning and disinfecting products. This was seen through thematic TVCs produced for Lysol, as well as social media posts and videos. 

Knowing that proper cleaning and disinfection practices begin at home, Lysol teamed up with the Kramer family, as they do their part in keeping their home environment safe from over 100 illness-causing germs and viruses. Photo source: Lysol
Knowing that proper cleaning and disinfection practices begin at home, Lysol teamed up with the Kramer family, as they do their part in keeping their home environment safe from over 100 illness-causing germs and viruses. Photo source: Lysol

Disinfect to Protect Mission

Lysol is taking an active part in the fight against the virus and has been evaluated by an independent third party as being tested and proven to kill the virus on hard, non-porous surfaces. Additionally, several of its products meet the United States Environmental Protection Agency's criteria as disinfectants for the virus.

Here in the Philippines, Lysol continues to be one of the leading disinfectant sprays and Pediatrician Recommended Brands for disinfection.

Through these undertakings and partnerships amidst the health crisis, the brand reaffirms its long-term commitment to its 'Disinfect to Protect Mission' in the Philippines, as it looks forward to working with more stakeholders towards breaking the Chain of Infection and protecting the Filipino people.

To know more about Lysol and its products, visit its website and Facebook page.

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