PH should embrace AI quickly as BPOs to be affected: expert | ABS-CBN

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PH should embrace AI quickly as BPOs to be affected: expert

PH should embrace AI quickly as BPOs to be affected: expert

ABS-CBN News

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The Philippines should quickly embrace artificial Intelligence and become a leader in its use as it will impact the country's IT-BPM industry, a business expert said on Wednesday.

Sanjay Sarma, CEO and Dean, Asia School of Business, said generative AI, which provides human-like answers to customer queries, "may become a competitor to BPO operations."

"You know the expression right? From Godfather: Keep your friends close and your enemies closer. If AI is a threat the Philippines ought to get used to it, get command over it," Sarma said.

"If you just wait for AI to strike then we will see a lot of industries deeply affected by AI," he added.

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