Lazada reveals top-selling items, categories among Filipino shoppers during 9.9 | ABS-CBN

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Lazada reveals top-selling items, categories among Filipino shoppers during 9.9

Lazada reveals top-selling items, categories among Filipino shoppers during 9.9

ABS-CBN News

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Many Filipinos have been turning to e-commerce for their daily needs since the start of the pandemic. Mark Demayo, ABS-CBN News/File
Many Filipinos have been turning to e-commerce for their daily needs since the start of the pandemic. Mark Demayo, ABS-CBN News/File

MANILA -- Lazada observed three top categories among Filipino shoppers during its recently concluded 9.9 sale.

In a statement released Thursday, the e-commerce platform said most users in the Philippines added beauty, fashion, and health and wellness products to their cart.

It added that top products during the September 9 sale event were unisex cotton jogger pants and anti-hair fall fortifying serum.

Lazada noted an 83% increase in bags and travel purchases by Filipino users during the 9.9 promo, compared to its sale event last March.

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Four times more vouchers were redeemed than its 9.9 campaign in 2021, it added.

The e-commerce platform also reported that users doubled their shopping time spent on the app.

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