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MANILA -- HLA, a fast fashion brand for men, is opening its first store in the Philippines this weekend.
The new branch is located at Level 1 Midtown at Robinsons Manila, according to a statement released by Robinsons Malls on Thursday.
China's HLA -- which means High quality, Live, and Affordable -- currently has over 6,000 stores worldwide.
It carries an extensive selection of everyday clothing, formal wear, and accessories, among others.
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With its launch in the Philippines, HLA is expected to go against other fast fashion giants such as Japan's Uniqlo, Sweden's H&M, and Spain's Zara, which also offer clothes for women and children.
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