New book explores popularity of Korean culture in PH


Posted at May 19 2020 12:16 PM

MANILA -- The newest offering of ABS-CBN Books celebrates the popularity of Korean culture in the Philippines.

Titled "Hello Hallyu," the book comes in four covers featuring Korean stars EXO, Momoland, Noir, and Park Bo Gum. 

New book explores popularity of Korean culture in PH 1

Aside from K-pop and K-drama, it also features the East Asian country's beauty, fashion, and food scene. 

Insights were written from the perspective of Aya Villareal, a long-standing Hallyu enthusiast and co-founder of FanLive, one of the companies that brings Korean acts in the country. 

"I've been enjoying K-pop since 2005. It brought out the best and worst in me and I was truly appreciative of each experience that I had. I know that many of the long-standing K-pop fans like myself know of this journey," Villareal said in a statement released by ABS-CBN Books on Tuesday.

"The community has grown from a simple group of fans sharing the same interest into a multi-million peso industry involving concerts, events, brand endorsements, and commercial products. It surely has been a long ride since its humble beginnings around 2003," she added.

"Hello Hallyu" is now available through ABS-CBN Books' online stores on Facebook, Lazada, and Shopee. is the news website of ABS-CBN.