New book explores popularity of Korean culture in PH | ABS-CBN

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New book explores popularity of Korean culture in PH

New book explores popularity of Korean culture in PH

ABS-CBN News

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MANILA -- The newest offering of ABS-CBN Books celebrates the popularity of Korean culture in the Philippines.

Titled "Hello Hallyu," the book comes in four covers featuring Korean stars EXO, Momoland, Noir, and Park Bo Gum.

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Aside from K-pop and K-drama, it also features the East Asian country's beauty, fashion, and food scene.

Insights were written from the perspective of Aya Villareal, a long-standing Hallyu enthusiast and co-founder of FanLive, one of the companies that brings Korean acts in the country.

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"I've been enjoying K-pop since 2005. It brought out the best and worst in me and I was truly appreciative of each experience that I had. I know that many of the long-standing K-pop fans like myself know of this journey," Villareal said in a statement released by ABS-CBN Books on Tuesday.

"The community has grown from a simple group of fans sharing the same interest into a multi-million peso industry involving concerts, events, brand endorsements, and commercial products. It surely has been a long ride since its humble beginnings around 2003," she added.

"Hello Hallyu" is now available through ABS-CBN Books' online stores on Facebook, Lazada, and Shopee.

News.abs-cbn.com is the news website of ABS-CBN.

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