MANILA – Vince Uy’s design vision is set to be brought to life in this year’s Manila FAME, which will kick off on Thursday at the World Trade Center.

The esteemed stylist has been appointed as creative director for the 69th edition of the event, which will run until Saturday, April 27.

Working under the theme “Heritage Reimagined,” Uy leads efforts to highlight the Philippines’ classic and traditional design sensibilities and reintroduce them with a 21st century filter.

He and his team opted for a more minimalist and modernist approach as they collaborated with exhibitors from the country’s up and coming fashion and design brands.

Joining him are industrial designer Stanley Ruiz, interior designer Nix Alañon, fashion editor and brand consultant André Chang, lifestyle and industrial designer PJ Arañador, and shoe and accessories designer Maco Custodio.

“When we were brainstorming and talking about which directions to take this year, we were all in unison and in agreement that we wanted to play with color,” said the brother of stylist Liz Uy and fashion blogger Laureen Uy.

Visitors can find collaborative pieces curated by Uy at the trade show’s following areas: Design Commune, Artisans Village, and the Fashion E-Tailers Special Setting.

Manila FAME is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI).

MA’I Lifestyle

Another thing to look forward to in this year’s trade show is the relaunch of MA’I Lifestyle, which is known for promoting local handcrafted goods.

Some of the products under the MA’I Lifestyle brand will be displayed at the Design Commune Special Setting. Participating companies are Acento Collections, Craft Mill, CSM, G Designare, Natureline Enterprises, Prado Filipino Artisans, Shell Arts, Strong Faith, That One Piece, Island RKOC, and Jacildo.