MANILA -- Lenovo recently unveiled its new line of Legion gaming products, each promising a blend of performance, sleek design, and value.
The 2020 lineup includes two new PCs and six new laptops, with many of them fitted with the latest 10th Gen Intel Core H-Series or AMD Ryzen 4000 Series mobile processors, and up to the recently announced NVIDIA GeForce GTX 1650 Ti and RTX 2080 Super with Max-Q Design.
The products also come with the Lenovo Legion Coldfront 2.0 thermal management for better air flow and lower system temperatures; a TrueStrike keyboard for 100% anti-ghosting and sub-millisecond response times; Dual Burn to optimize CPU and GPU performance; and Hybrid Mode, NVIDIA Advanced Optimus, and Rapid Charge Pro for extended battery life up to eight hours.
Ian Tan, Asia-Pacific Gaming Lead at Lenovo, said they aim to address the needs of the "avid gamer" with the new Legion products.
In Lenovo's first virtual meeting with members of the Philippine media, he described their target market as those "who love performance and high-end gaming products but want a balance in their lives as well."
"Their average age is about 38. They've been playing games for about 30 years, from PCs to consoles," Tan said, noting that this group is a mix of 60% male and 40% female gamers.
"Many of them have jobs... They work hard in the day and they play hard after work," he added.
Citing a consumer survey they conducted in 2018, Tan mentioned poor configuration options and thermal design, short battery life, washed out or inaccurate colors, mushy laptop keyboards, and sub-optimal designs as their target market's main pain points.
He said many "avid gamers" are also turned off by the loud colors and designs normally associated with gaming laptops which could easily stand out in an office setting.
"We wanted to bring maximum gaming to them while giving them a stylish design," he said. "People are sort of threatened by the scary colors and designs... it's hard to bring gaming laptops in the boardroom."
The new Lenovo Legion gaming devices are expected to be available in the Philippines starting in June, with prices ranging from P56,995 for the 15-inch Lenovo Legion 5 to P119,995 for the top-of-the-line Lenovo Legion 7i.
"The virus situation definitely has affected every business out there, but I'm glad to say that Lenovo has managed to weather through these difficulties," Tan said.
"We're on track to launch Legion in the same time frame as original plan," he added.