ABS-CBN joins hands with partners for digital media literacy, documentary-making

Katrina Domingo, ABS-CBN News

Posted at Sep 20 2017 12:13 PM | Updated as of Sep 21 2017 01:14 AM

ABS-CBN News Digital head Karen Puno-Igaya gives a lecture on Media Leadership in the Digital Era and Documentaries. Photo by Katrina Domingo, ABS-CBN News

MANILA (UPDATED) - ABS-CBN has joined hands with stakeholders to help educate students about the importance of having a truthful voice on cyberspace, as well as give them a chance to have their documentaries shown on television. 

Under the UST Media Leadership Lecture series, an initiative on digital media education aims to help students "understand the role of influencers, inculcate values of creative and critical thinking, and encourage lively dynamic conversations in the Thomasian community," said Assoc. Prof. Giovanna Fontanilla, UST Office of Public Affairs director.

"We hope you join the fight against misinformation and disinformation for the sake of those who cannot fight or themselves," Karen Puno-Igaya, ABS-CBN News Digital head, told communications and journalism students at UST's Paredes Ballroom. 

Igaya said while fake news abound these days, it should not be addressed by online bickering but through "relentless and courageous" reporting of fact-based stories.

"We do not block negative comments on ABS-CBN pages because free speech is part of our democracy... (But) there is so much value in not joining the fray," Igaya said.

"When we do not take the bait, when we do not try to stifle the voices of those critical of us, our audience comes out to support us, sometimes even defend us. We have to return the favor by serving the public better and better every day," she said.

The challenge to journalists now is to "rise above the clutter" and "make sure that young people know how to verify news," Kapamilya reporter Jeff Canoy added.


Meanwhile, a documentary-making contest for college students was created to urge the youth to share their views and contribute to nation building. 

"We want to listen how you tell your stories and we want to share how you see things with fresh eyes," said Danie Sedilla-Cruz, Knowledge Channel head.

"It reiterated a long-held belief that this generation of communication students are capable of sharing stories that are worthy to be heard in a broadcast platform," she added.

The top 10 documentaries will be shown on Knowledge Channel while first, second, and third placers will be awarded cash prizes up to P30,000.

Topics must "be relevant, educational and feature Knowledge Channel’s values of social justice, passion to serve, commitment to holistic learning, integrity and nationalism.

Deadline of submission is on November 20, 2017, and other mechanics may be accessed through the Pinoy Media Congress website.

"This is a chance to give the stage to our nation's youth. You'll never know how your documentaries can touch and change lives," Cruz said.

The ABS-CBN Documentary Caravan and the Class Project Intercollegiate Documentary Competition are projects of ABS-CBN, the Knowledge Channel, and the Philippine Association of Communication Educators Foundation, Inc. (PACE) for next year’s Pinoy Media Congress.