Promotional photo for Spotify's 'K-Pop ON! First Crush' campaign, which involves cover songs from ENHYPEN, Shownu X Hyungwon and STAYC. Photo courtesy of Spotify 

South Korean acts ENHYPEN, Shownu X Hyungwon and STAYC are set to release covers of songs by other artists that they look up to, as part of the 10th anniversary celebration of Spotify's flagship K-pop playlist.

In a statement, the music streaming giant said it would launch a campaign for the anniversary of the K-Pop ON! (온) playlist, which it launched in 2014 "as part of its efforts to drive discovery and bring K-pop to its global audience."

With the theme "My First K-pop Crush," the campaign involves ENHYPEN, Shownu X Hyungwon and STAYC covering songs by senior colleagues "who first fueled their love for K-pop."

"It's not just a nod to every fan's journey into the genre, which began with that first K-pop artist who made their heart flutter with their artistry and flair, but also a call to K-pop fans around the world to join in the celebration of a shared passion for the genre and the artists who started it all," Spotify said.

ENHYPEN's song will be released on February 16, followed by Monsta X sub-unit Shownu X Hyungwon's cover on February 29, and STAYC's track on March 15.

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Spotify did not immediately say which songs would be covered.

Apart from the songs, the streamer will also put out performance videos and behind-the-scenes content.

"Beyond the celebration of our commitment to helping K-pop travel the globe and connecting Korean artists with fans and new audiences, Spotify's K-Pop ON! (온) First Crush campaign is also a powerful expression of how K-Pop touches lives, spreads positivity, and unites listeners regardless of where they are from or the language they speak," said Park Jung-joo, Korea Head of Music at Spotify.

The Philippines ranks as the K-Pop ON! (온) playlist's third biggest market, following the United States and Indonesia at first and second place, respectively, according to Spotify.

For more news and features on K-pop, K-drama, and K-stars, visit the Hallyu Corner microsite.

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