MANILA — After turning a viral video meant to ridicule her into an actual music hit, Kim Chiu is launching merchandise based on the #BawalLumabas meme to help raise funds for coronavirus mass testing in the Philippines.
The Kapamilya actress announced the project through an Instagram post on Tuesday, providing the first look at the colorful shirt designs with catchphrases from her viral video.
"Bawal lumabas" is depicted with a home meant to protect against the pandemic, as well as a heart shape containing enriching activities while staying home. "Law of classroom" is also used in another design, with an actual classroom setting shown.
Chiu credited Adrian Crisanto, the marketing professional behind the viral open letter addressed to the actress, for the idea of turning the meme into a line of merchandise.
But instead of taking on the initiative to earn for herself, Chiu announced that its proceeds will be donated to efforts to carry out COVID-19 mass testing — specifically the project launched by fellow actress Angel Locsin — and to produce food packs for vulnerable communities.
Orders can be made through the @bawallumabas_merch, Chiu said. All the shirts are priced P295.
The merchandise marks the latest triumph for Chiu stemming from what she once described as "one of the lowest points" of her life, following the release of #BawalLumabas as an official record which spawned another wave of viral dance and music covers.