The rise of K-pop boy band ATEEZ

Jaehwa Bernardo, ABS-CBN News

<div class='embed-wrap'><figure data-feedback='fb:likes,fb:comments'><img src='http://sa.kapamilya.com/absnews/abscbnnews/media/2020/news/01/14/ateez.jpg' ><figcaption>South Korean boy band ATEEZ released their newest extended play last Monday alongside the music video for the single “Answer.” <em>Photo from the group's official Facebook page</em></figcaption></figure></div><p>“Let’s cheers like a thunder / I’ll fill you up / ’Til you overflow.” </p><p>That’s a line in the 8-member South Korean boy band ATEEZ’s latest single, “Answer,” a hypnotic and anthemic track that celebrates victories and overcoming obstacles.</p><p>For Ateez, “Answer” is a triumphant conclusion to their “Treasure” series, which started with the band’s debut last October 2018, and spawned four EPs and one studio album.</p><figure class='op-interactive'><iframe height='315' src='https://www.youtube.com/embed/yW7wZX3DUaY?enablejsapi=1' width='560'></iframe></figure><div class='iwantbar'>Watch more in <a href='//www.iwantv.com.ph/'>iWantv</a> or <a href='//tfc.tv/'>TFC.tv</a></div><p>In just two days, the song’s music video amassed more than <a href='https://www.instagram.com/p/B7FUEpLhupf'>10 million views</a> on YouTube. The EP, meanwhile, <a href='https://www.soompi.com/article/1375666wpp/ateez-tops-international-itunes-albums-charts-with-treasure-epilogue-action-to-answer'>reportedly</a> took the top spot on iTunes’ top albums chart in 36 regions, including the United States.</p><p>In a highly competitive music scene, where nearly a hundred groups are introduced each year and debuting does not guarantee immediate success, what makes ATEEZ one of the most promising acts in K-pop?</p><p><strong>METICULOUS PLANNING</strong></p><p>What made ATEEZ and the “Treasure” series so impressive, was how everything — from the concepts, music and music videos — felt meticulously planned, thus achieving coherence.</p><p>When “Answer” was released, for instance, fans were surprised to learn that the opening lines were the exact same ones sung by member San during the last 12 seconds of “Beginning of the End,” the outro track from “Treasure EP.Fin: All to Action,” the previous album which at the time was the presumed finale of the “Treasure” series.</p><p>With this, it turned out that “Beginning of the End” merely teased, as its title suggested, the beginning of the song that marked the end of the “Treasure” series.</p><figure class='op-interactive'><iframe height='315' src='https://www.youtube.com/embed/FIInyEWWW-s?enablejsapi=1' width='560'></iframe></figure><div class='iwantbar'>Watch more in <a href='//www.iwantv.com.ph/'>iWantv</a> or <a href='//tfc.tv/'>TFC.tv</a></div><p>ATEEZ have also been consistent throughout the “Treasure” series, establishing a signature sound characterized by strong vocal moments (mostly delivered by main vocalist Jongho), atmospheric chanting, gripping pre-choruses, hard-hitting rap verses, and elements from a variety of genres such as EDM, trance, and tropical house.</p><p>Even as the group took on different concepts — from the dark and dizzying “HALA HALA,” to the feel-good “Wave,” to the epic “Wonderland” — ATEEZ stuck to their signature sound without making each new song feel like a platitude.</p><p>Besides the preparation, such consistency was also the product of having the same set of music-makers at the helm. In ATEEZ’s case, most of their songs were written by EDEN, their label-mate at KQ Entertainment. The members, particularly rappers Hongjoong and Mingi, also participated in the songwriting process.</p><p>In an <a href='http://www.mtv.com/news/3119026/ateez-tour-interview-performance'>interview</a> with MTV News, Hongjoong, also the band’s leader, also stressed on the importance of making songs with messages.</p><figure class='op-interactive'><iframe height='315' src='https://www.youtube.com/embed/tLV83ndOwz4?enablejsapi=1' width='560'></iframe></figure><div class='iwantbar'>Watch more in <a href='//www.iwantv.com.ph/'>iWantv</a> or <a href='//tfc.tv/'>TFC.tv</a></div><p>For the “Treasure” series, ATEEZ have fashioned themselves as pirates aimed at helping fans, called ATINYs (pronounced as “A-teeny”), find their personal treasures. It’s still unknown whether this treasure quest will remain a theme in a future release.</p><p><strong>GROWING FAN BASE</strong></p><p>Part of what makes ATEEZ’s burgeoning career interesting is how the band is growing its fan base.</p><p>At a time when many K-pop groups are created through reality TV shows, which give them the advantage of gathering fans even before debuting, ATEEZ are growing their following organically. </p><p>While several members of the group, known at the time by their pre-debut name KQ Fellaz, joined the 2018 survival program “Mix Nine,” their participation in the show barely helped, with the boys even failing to reach the finals.</p><p>Instead, ATEEZ — composed of members aged 19 to 21 — took on the more traditional route by constantly putting out content on social media, most notably dance practice videos on YouTube. When the band debuted with “Treasure EP.1: All to Zero,” the record reached No. 7 on Korea’s Gaon Album Chart.</p><figure class='op-interactive'><iframe height='315' src='https://www.youtube.com/embed/5A9EMLrURS8?enablejsapi=1' width='560'></iframe></figure><div class='iwantbar'>Watch more in <a href='//www.iwantv.com.ph/'>iWantv</a> or <a href='//tfc.tv/'>TFC.tv</a></div><p>ATEEZ have also attracted a sizable overseas following, which landed them a deal with RCA Records and allowed them to play several shows in the United States, Europe, and Australia.</p><p>Last June, ATEEZ bagged their first win on a South Korean music chart show, beating senior acts such as Lee Hi, VIXX’s Leo, SF9, and Stray Kids. This feat had some netizens <a href='https://www.allkpop.com/article/2019/06/zero-digital-score-netizens-dont-understand-how-ateez-won-first-place-on-m-countdown'>raising their eyebrows</a> as they were unable to believe that a relatively new group from a minor label could beat more established performers in just a short time after debuting.</p><p>Last year, the octet also won the Next Generation Award at the Golden Disc Awards, the Worldwide Fans' Choice Award at the Mnet Asian Music Awards, the Best Korean Act at the MTV EMA Awards, and the Best Performance Award at the Soribada Best K-Music Awards.</p><blockquote class='instagram-media' data-instgrm-permalink='https://www.instagram.com/p/B0a87ziheKI/?utm_source=ig_embed&utm_campaign=loading' data-instgrm-version='12' style=' background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);'><div style='padding:16px;'><div style=' display: flex; flex-direction: row; align-items: center;'><div style='background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;'> </div><div style='display: flex; flex-direction: column; flex-grow: 1; justify-content: center;'><div style=' background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;'> </div><div style=' background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;'> </div></div></div><div style='padding: 19% 0;'> </div><div style='display:block; height:50px; margin:0 auto 12px; width:50px;'><a href='https://www.instagram.com/p/B0a87ziheKI/?utm_source=ig_embed&utm_campaign=loading' style=' background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;' target='_blank'><svg height='50px' version='1.1' viewbox='0 0 60 60' width='50px' xmlns='https://www.w3.org/2000/svg' xmlns:xlink='https://www.w3.org/1999/xlink'><g fill='none' fill-rule='evenodd' stroke='none' stroke-width='1'><g fill='#000000' transform='translate(-511.000000, -20.000000)'><g><path d='M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631'></path></g></g></g></svg></a></div><div style='padding-top: 8px;'><div style=' color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;'><a href='https://www.instagram.com/p/B0a87ziheKI/?utm_source=ig_embed&utm_campaign=loading' style=' background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;' target='_blank'>View this post on Instagram</a></div></div><div style='padding: 12.5% 0;'> </div><div style='display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;'><div><div style='background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);'> </div><div style='background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;'> </div><div style='background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);'> </div></div><div style='margin-left: 8px;'><div style=' background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;'> </div><div style=' width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)'> </div></div><div style='margin-left: auto;'><div style=' width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);'> </div><div style=' background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);'> </div><div style=' width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);'> </div></div></div><div style='display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;'><div style=' background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;'> </div><div style=' background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;'> </div></div><p style=' color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;'><a href='https://www.instagram.com/p/B0a87ziheKI/?utm_source=ig_embed&utm_campaign=loading' style=' color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;' target='_blank'>A post shared by ATEEZ(에이티즈) (@ateez_official_)</a> on <time datetime='2019-07-27T13:01:27+00:00' style=' font-family:Arial,sans-serif; font-size:14px; line-height:17px;'>Jul 27, 2019 at 6:01am PDT</time></p></div></blockquote><script async src='http://www.instagram.com/embed.js' type='text/javascript'></script><p><strong>HIGH EXPECTATIONS </strong></p><p>The band acknowledged its success toward the end of “Answer,” when they sing “Can you see us? / The burning eyes / The swallowing shouts / Rings throughout the world,” which defy the earlier lines “Call, call, call us right now / So they can see from anywhere in the world.” It’s as though they were saying they no longer need to be called because they have already arrived and made themselves known to the world.</p><p>ATEEZ have truly raised expectations with the conceptual portrait that was “Treasure,” which is why there is an inevitable anxiety about how their transition to a new concept (if they do decide to switch things up) may not be so smooth. </p><p>Fans and critics are anticipating what the band will do next and whether or not they would be able to sustain the popularity they enjoy. </p>

<figure class='op-interactive'><iframe height='315' src='https://www.youtube.com/embed/yW7wZX3DUaY?enablejsapi=1' width='560'></iframe></figure><div class='iwantbar'>Watch more in <a href='//www.iwantv.com.ph/'>iWantv</a> or <a href='//tfc.tv/'>TFC.tv</a></div><p>In just two days, the song’s music video amassed more than <a href='https://www.instagram.com/p/B7FUEpLhupf'>10 million views</a> on YouTube. The EP, meanwhile, <a href='https://www.soompi.com/article/1375666wpp/ateez-tops-international-itunes-albums-charts-with-treasure-epilogue-action-to-answer'>reportedly</a> took the top spot on iTunes’ top albums chart in 36 regions, including the United States.</p><p>In a highly competitive music scene, where nearly a hundred groups are introduced each year and debuting does not guarantee immediate success, what makes ATEEZ one of the most promising acts in K-pop?</p><p><strong>METICULOUS PLANNING</strong></p><p>What made ATEEZ and the “Treasure” series so impressive, was how everything — from the concepts, music and music videos — felt meticulously planned, thus achieving coherence.</p><p>When “Answer” was released, for instance, fans were surprised to learn that the opening lines were the exact same ones sung by member San during the last 12 seconds of “Beginning of the End,” the outro track from “Treasure EP.Fin: All to Action,” the previous album which at the time was the presumed finale of the “Treasure” series.</p><p>With this, it turned out that “Beginning of the End” merely teased, as its title suggested, the beginning of the song that marked the end of the “Treasure” series.</p><figure class='op-interactive'><iframe height='315' src='https://www.youtube.com/embed/FIInyEWWW-s?enablejsapi=1' width='560'></iframe></figure><div class='iwantbar'>Watch more in <a href='//www.iwantv.com.ph/'>iWantv</a> or <a href='//tfc.tv/'>TFC.tv</a></div><p>ATEEZ have also been consistent throughout the “Treasure” series, establishing a signature sound characterized by strong vocal moments (mostly delivered by main vocalist Jongho), atmospheric chanting, gripping pre-choruses, hard-hitting rap verses, and elements from a variety of genres such as EDM, trance, and tropical house.</p><p>Even as the group took on different concepts — from the dark and dizzying “HALA HALA,” to the feel-good “Wave,” to the epic “Wonderland” — ATEEZ stuck to their signature sound without making each new song feel like a platitude.</p><p>Besides the preparation, such consistency was also the product of having the same set of music-makers at the helm. In ATEEZ’s case, most of their songs were written by EDEN, their label-mate at KQ Entertainment. The members, particularly rappers Hongjoong and Mingi, also participated in the songwriting process.</p><p>In an <a href='http://www.mtv.com/news/3119026/ateez-tour-interview-performance'>interview</a> with MTV News, Hongjoong, also the band’s leader, also stressed on the importance of making songs with messages.</p><figure class='op-interactive'><iframe height='315' src='https://www.youtube.com/embed/tLV83ndOwz4?enablejsapi=1' width='560'></iframe></figure><div class='iwantbar'>Watch more in <a href='//www.iwantv.com.ph/'>iWantv</a> or <a href='//tfc.tv/'>TFC.tv</a></div><p>For the “Treasure” series, ATEEZ have fashioned themselves as pirates aimed at helping fans, called ATINYs (pronounced as “A-teeny”), find their personal treasures. It’s still unknown whether this treasure quest will remain a theme in a future release.</p><p><strong>GROWING FAN BASE</strong></p><p>Part of what makes ATEEZ’s burgeoning career interesting is how the band is growing its fan base.</p><p>At a time when many K-pop groups are created through reality TV shows, which give them the advantage of gathering fans even before debuting, ATEEZ are growing their following organically. </p><p>While several members of the group, known at the time by their pre-debut name KQ Fellaz, joined the 2018 survival program “Mix Nine,” their participation in the show barely helped, with the boys even failing to reach the finals.</p><p>Instead, ATEEZ — composed of members aged 19 to 21 — took on the more traditional route by constantly putting out content on social media, most notably dance practice videos on YouTube. When the band debuted with “Treasure EP.1: All to Zero,” the record reached No. 7 on Korea’s Gaon Album Chart.</p><figure class='op-interactive'><iframe height='315' src='https://www.youtube.com/embed/5A9EMLrURS8?enablejsapi=1' width='560'></iframe></figure><div class='iwantbar'>Watch more in <a href='//www.iwantv.com.ph/'>iWantv</a> or <a href='//tfc.tv/'>TFC.tv</a></div><p>ATEEZ have also attracted a sizable overseas following, which landed them a deal with RCA Records and allowed them to play several shows in the United States, Europe, and Australia.</p><p>Last June, ATEEZ bagged their first win on a South Korean music chart show, beating senior acts such as Lee Hi, VIXX’s Leo, SF9, and Stray Kids. This feat had some netizens <a href='https://www.allkpop.com/article/2019/06/zero-digital-score-netizens-dont-understand-how-ateez-won-first-place-on-m-countdown'>raising their eyebrows</a> as they were unable to believe that a relatively new group from a minor label could beat more established performers in just a short time after debuting.</p><p>Last year, the octet also won the Next Generation Award at the Golden Disc Awards, the Worldwide Fans' Choice Award at the Mnet Asian Music Awards, the Best Korean Act at the MTV EMA Awards, and the Best Performance Award at the Soribada Best K-Music Awards.</p><blockquote class='instagram-media' data-instgrm-permalink='https://www.instagram.com/p/B0a87ziheKI/?utm_source=ig_embed&utm_campaign=loading' data-instgrm-version='12' style=' background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);'><div style='padding:16px;'><div style=' display: flex; flex-direction: row; align-items: center;'><div style='background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;'> </div><div style='display: flex; flex-direction: column; flex-grow: 1; justify-content: center;'><div style=' background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;'> </div><div style=' background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;'> </div></div></div><div style='padding: 19% 0;'> </div><div style='display:block; height:50px; margin:0 auto 12px; width:50px;'><a href='https://www.instagram.com/p/B0a87ziheKI/?utm_source=ig_embed&utm_campaign=loading' style=' background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;' target='_blank'><svg height='50px' version='1.1' viewbox='0 0 60 60' width='50px' xmlns='https://www.w3.org/2000/svg' xmlns:xlink='https://www.w3.org/1999/xlink'><g fill='none' fill-rule='evenodd' stroke='none' stroke-width='1'><g fill='#000000' transform='translate(-511.000000, -20.000000)'><g><path d='M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631'></path></g></g></g></svg></a></div><div style='padding-top: 8px;'><div style=' color:#3897f0; 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border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;'> </div><div style=' width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)'> </div></div><div style='margin-left: auto;'><div style=' width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);'> </div><div style=' background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);'> </div><div style=' width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);'> </div></div></div><div style='display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;'><div style=' background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;'> </div><div style=' background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;'> </div></div><p style=' color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;'><a href='https://www.instagram.com/p/B0a87ziheKI/?utm_source=ig_embed&utm_campaign=loading' style=' color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;' target='_blank'>A post shared by ATEEZ(에이티즈) (@ateez_official_)</a> on <time datetime='2019-07-27T13:01:27+00:00' style=' font-family:Arial,sans-serif; font-size:14px; line-height:17px;'>Jul 27, 2019 at 6:01am PDT</time></p></div></blockquote><script async src='http://www.instagram.com/embed.js' type='text/javascript'></script><p><strong>HIGH EXPECTATIONS </strong></p><p>The band acknowledged its success toward the end of “Answer,” when they sing “Can you see us? / The burning eyes / The swallowing shouts / Rings throughout the world,” which defy the earlier lines “Call, call, call us right now / So they can see from anywhere in the world.” It’s as though they were saying they no longer need to be called because they have already arrived and made themselves known to the world.</p><p>ATEEZ have truly raised expectations with the conceptual portrait that was “Treasure,” which is why there is an inevitable anxiety about how their transition to a new concept (if they do decide to switch things up) may not be so smooth. </p><p>Fans and critics are anticipating what the band will do next and whether or not they would be able to sustain the popularity they enjoy. </p>

<p>That’s a line in the 8-member South Korean boy band ATEEZ’s latest single, “Answer,” a hypnotic and anthemic track that celebrates victories and overcoming obstacles.</p><p>For Ateez, “Answer” is a triumphant conclusion to their “Treasure” series, which started with the band’s debut last October 2018, and spawned four EPs and one studio album.</p>

<div class='embed-wrap'><figure data-feedback='fb:likes,fb:comments'><img src='http://sa.kapamilya.com/absnews/abscbnnews/media/2020/news/01/14/ateez.jpg' ><figcaption>South Korean boy band ATEEZ released their newest extended play last Monday alongside the music video for the single “Answer.” <em>Photo from the group's official Facebook page</em></figcaption></figure></div><p>“Let’s cheers like a thunder / I’ll fill you up / ’Til you overflow.” </p>

<p>With their signature sound, visually-stunning music videos, and dynamic stage performances, up-and-coming boy group ATEEZ are turning out to be one of the most promising K-pop acts today.</p>

With their signature sound, visually-stunning music videos, and dynamic stage performances, up-and-coming boy group ATEEZ are turning out to be one of the most promising K-pop acts today.

The rise of K-pop boy band ATEEZ | ABS-CBN News

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The rise of K-pop boy band ATEEZ

The rise of K-pop boy band ATEEZ