Google introduces AI labeling tool in fight vs. misinformation | ABS-CBN

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Google introduces AI labeling tool in fight vs. misinformation

Google introduces AI labeling tool in fight vs. misinformation

Benise Balaoing,

ABS-CBN News

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Google Philippines Head of Communications and Public Affairs Mervin Wenke talks about how Google and YouTube combat misinformation online. HandoutGoogle Philippines Head of Communications and Public Affairs Mervin Wenke talks about how Google and YouTube combat misinformation online. Handout

MANILA -- Google is introducing a tool that will allow YouTube content creators to say whether or not they used artificial intelligence (AI) in making their videos.

In a statement, Google said a new content labeling tool in YouTube's Creator Studio requires all creators to disclose when their realistic content is produced using altered or synthetic media, including generative AI. 

Google said they hope that this will promote transparency on their platform and boost trust between between content creators and their audiences.

The search engine giant said this is part of their efforts to boost media literacy in the Philippines and fight misinformation, as the Philippines is one of the top countries globally that looks up "misinformation" on their platform.

The Philippines is also still part of the top ten nations in the world searching for “disinformation” and “fact-checking” as topics, Google said.

In order to lead more people to factual sources of information, Google said it is putting a breaking news bar on YouTube's home page when major global news breaks, so people can get their info from authoritative news sources.

Google also said YouTube is putting up information panels when users search for topics prone to misinformation, such as the alleged faking of the moon landing and the flat earth theory.

These panels link out to third party sources that provide more information on the topic.

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