Balai ni Fruitas buys bakeshop Sugarhouse | ABS-CBN

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Balai ni Fruitas buys bakeshop Sugarhouse

Balai ni Fruitas buys bakeshop Sugarhouse

ABS-CBN News

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Some of Sugarhouse's cakes. Photo from Sugarhouse Facebook page.

MANILA -- Food company Balai ni Fruitas is buying Sugarhouse, a  40-year-old legacy bakeshop in the Philippines.

In a statement, Balai said the purchase will help them sell cakes and therefore get more customers. Sugarhouse is known for their iconic chocolate truffle cakes and French apple pie.

The 40-year-old business also offers pastries, breads, cookies, and meals.

The acquisition includes assets such as intellectual property, technical know-how, delivery, commissary and store equipment. BALAI will also take over Sugarhouse's catering business.

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Balai said completion of the acquisition may take place on or before May 1.

Balai ni Fruitas reported  P25 million in net income in the first half of 2023.

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