MANILA - Three generations of Tondo's Ferino family have offered Filipinos a taste of Christmas through their soft and fluffy "bibingka" (rice cakes) and the business shows no signs of slowing down.

What started as a small stall in 1938, Ferinos Bibingka is now a common fixture in shopping malls, selling the Filipino favorite in a variety of sizes and flavors.

"Dalawa lang ang store namin noon. Pero ang tatay ko na accountant by profession, iniwan yung trabaho niya para ipagpatuloy ang family business namin," Sonny Ferino, the grandson of the pastry chain's founder told "My Puhunan."

(We had just two stores before, but by father, who is an accountant by profession, left his job to continue the family business.)

The business was shut for a time after the family patriarch's death, but was revived in 1981.

The young Ferino said his grandfather sold bibingka on the street until he was given a stall at the Manila Hotel.

"Yun yung first break niya na magkaroon siya ng sariling malaking stall," he said.

(That was his big break, when he had his own stall.)