MANILA -- AirAsia said it would transform into a "travel technology" company, tapping Google Cloud to integrate machine learning and artificial intelligence in its operations.
The Southeast Asian carrier will turn its booking website, airasia.com, as a "one stop digital travel platform" and build a lifestyle website, BigLife, which it likened to "Kayak, Tripadvisor, Groupon and eBay rolled into one."
"We are now in our next phase of development where we are expanding beyond air transport and digitalizing our operations and processes to become more efficient," AirAsia Group CEO Tony Fernandes said in a statement released Wednesday.
BigLife will incorporate AirAsia's digital investments including RedBeat Ventures, money app BigPay, inflight connectivity platform ROKKI, online marketplace Ourshop and logistics services RedBox and RedCargo, Fernandes said.
The partnership between AirAsia and Google Cloud was announced at a recent event in London, according to the airline.
"With our advanced analytics platform and machine learning services, AirAsia will be able to digitize every aspect of its business to better serve their customers," said Google Cloud CEO Diane Greene.
With Google Cloud, AirAsia said it hoped to drive better demand forecasting and targeted marketing, personalize customer experience and maximize operational efficiency through predictive maintenance, real-time weather forecasting and crew optimization.