LOOK: iPhone XS Max pushes size, price boundaries

ABS-CBN News

Posted at Sep 13 2018 08:24 AM

Apple's trio of smartphones for 2018 include a refresh and supersized version of last year's iPhone X and the colorful and less expensive iPhone XR.

Not only is the iPhone XS Max Apple's biggest yet with a 6.5-inch screen, it is also the most expensive, starting at $1,099 in the US for the 64 gigabyte model and $1,449 for the 512 gigabyte model, according to Apple's website.

In 2017, the pre-tax US price of $999 for the 64 gigabyte iPhone X translated to nearly P65,000 in official stores in the Philippines.

Here are photos from the iPhone XS, XS Max and XR and the Series 4 Apple Watch at the Steve Jobs Theater in Cupertino, California on Wednesday (early Thursday in Manila).

A man holds the newly released Apple iPhone XS and XS Max during a product demonstration following the Apple launch event at the Steve Jobs Theater in Cupertino, California, US September 12, 2018. Stephen Lam, Reuters

The various colors of newly released Apple iPhone XR are seen following the product launch event at the Steve Jobs Theater in Cupertino, California, US September 12, 2018. Stephen Lam, Reuters

Philip W. Schiller, Senior Vice President, Worldwide Marketing of Apple, speaks about the the new Apple iPhone XS and XS Max at an Apple Inc product launch event at the Steve Jobs Theater in Cupertino, California, US, September 12, 2018. Stephen Lam, Reuters

Philip W. Schiller, Senior Vice President, Worldwide Marketing of Apple, speaks about the new Apple iPhone XR at an Apple Inc product launch event at the Steve Jobs Theater in Cupertino, California, US, September 12, 2018. Stephen Lam, Reuters

Philip W. Schiller, Senior Vice President, Worldwide Marketing of Apple, speaks about the new Apple iPhone XR at an Apple Inc product launch event at the Steve Jobs Theater in Cupertino, California, US, September 12, 2018. Stephen Lam, Reuters

A demonstration of the newly released Apple products is seen following the product launch event at the Steve Jobs Theater in Cupertino, California, US September 12, 2018. Stephen Lam, Reuters

A demonstration of the newly released Apple Watch Series 4 is seen following the product launch event at the Steve Jobs Theater in Cupertino, California, US September 12, 2018. Stephen Lam, Reuters