MANILA - ABS-CBN Publishing and local mobile phone brand MyPhone have entered into a partnership for a multimedia reading app that will carry ABS-CBN content.

The app, called NoInk, would be pre-installed in MyPhone smartphones and devices to provide users with features on pop culture, celebrities, and lifestyle content starting next month, ABS-CBN said on Monday.

NoInk adds to ABS-CBN's growing list of digital platforms as the country's leading media and entertainment company transitions to become an "agile digital company" with greater reach and presence online.

NoInk is a "one-stop shelf," where users can purchase digital copies of ABS-CBN Publishing's magazines and books as well as titles from various publishers in the country.

"This is the first time that our product will be pre-installed in mobile phones. We are very happy to be partnering with a trusted phone brand in our goal of bringing engaging experiences and trending content to the public in a more interactive manner," ABS-CBN Publishing head Ernie Lopez said in a statement.

The app can be downloaded for free on any iOS and Android device.

ABS-CBN Corp. is the parent company of ABS-CBN Publishing and news.abs-cbn.com.