MANILA -- ABS-CBN said Thursday its iWant signed on to a Southeast Asian content code, the first Filipino streaming service to do so and joining platforms such as Netflix.

The ASEAN Subscription Video-on-Demand Industry Content Code ensures streaming products are "authentic, free from hate speech, hate crimes, pornography, and other forms of inappropriate content," ABS-CBN said.

Other signatories to the code include HOOQ, iflix, Malaysia’s tonton, Astro, dimsum, and Thailand’s DOONEE, ABS-CBN said. Since its launch last year, iWant has 3.8 million app downloads and 13 million subscribers.

"Aside from providing high-quality entertainment that resonates with Filipinos, we want to make sure that our users are able to access and watch video content that matches the viewing preferences of every member of the family," said iWant head Elaine Uy-Casipit.

Louis Boswell, CEO of the Asia Video Industry Association (AVIA), the trade association for the video industry and ecosystem in Asia Pacific, said, "We are glad to see the momentum of adoption across the region and look forward to seeing more companies join us in this commitment."

The signing of the Content Code between iWant and AVIA was held on Wednesday and was witnessed by partners from Netflix, Alex Long, public policy manager, Asia Pacific; iflix, Sherwin Dela Cruz, country manager; HOOQ, Sheila Paul, country manager and Jeff Remigio, director of content and programming; and AVIA policy and research director Clare Bloomfield.

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