MANILA - ABS-CBN has launched a new standard in digital advertising through a "periodic table" of solutions that optimizes the creation of digital campaigns.

ABS-CBN rolled out "Digital Marketing Periodic Table of Elements," a first-of-its-kind table that aims to guide advertisers on how to create tailor-fit formulas for campaigns.

The move is part of a broader effort by the country's largest broadcaster to shift to an "agile digital company," CEO Carlo Katigbak said last May.

ABS-CBN chief digital officer Donald Lim said the marketing table may be used by any brand, company, or network as part of ABS-CBN's digital advocacy.

He said ABS-CBN could serve as the perfect partner for brands and advertisers, as it has both the capability to create compelling content, as well as digital platforms that will house and disseminate the content.

“The brand story is still the heart of any digital campaign. As the national leader in content ABS-CBN has the creativity to weave all these digital formulas into one powerful brand story that connects to the people. And being the digital media leader in the land, we can also offer our own digital platforms and services to channel these stories to digital Filipinos,” said Lim.

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