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ABS-CBN head of business development Paolo Pineda and ABS-CBN chief operating officer of broadcast Cory Vidanes, together with AyalaLand Malls, Inc. president Rowena Tomeldan and AyalaLand, Inc. chief finance officer Ruby Chiong signed the agreement for the project today (July 24) at the ABS-CBN compound in Quezon City. Also present in the signing were ABS-CBN head of integrated events and customer engagement Bobby Barreiro, ABS-CBN legal counsel Carissa Enerio, ABS-CBN head of integrated marketing Nandy Villar, AyalaLand Malls, Inc. Synergies general manager for entertainment Gabby Katigbak, AyalaLand Malls, Inc. senior associate for business development Sheena Chua, and AyalaLand Malls, Inc. head of marketing Maricris Bernardino.
MANILA - ABS-CBN Corp said Monday it partnered with Ayala Malls to launch ABS-CBN Vertis Tent, an events venue in Quezon City.
The country's leading media and entertainment company said it lined up a series of shows featuring local and foreign artists for the venue, whose main hall has a seating capacity of 1,200.
"Ayala Malls has been one of our strongest partners for our events, programs, and movies. Our events in selected Ayala Malls have always generated thousands of attendees," said ABS-CBN head of business development Paolo Pineda.
ABS-CBN has also partnered with Ayala Land for its first ever "experience store" at Trinoma Mall.
"We are pleased to be able to provide the Filipino consumers a place to meet their favorite stars and celebrities," said AyalaLand Malls president Rowena Tomeldan.
ABS-CBN chief operating officer of broadcast Cory Vidanes and Pineda, together with Tomeldan and AyalaLand, Inc. chief finance officer Ruby Chiong signed the agreement for the project on Monday.
For inquiries and reservations on the ABS-CBN Vertis Tent, the public can contact santosgail.atmi@ayalamalls.com.ph.
ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.
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