Anytime Fitness Asia acquired by Inspire Brands Asia


Posted at May 27 2020 01:15 AM

Anytime Fitness Asia has been bought by Inspire Brands Asia, a consortium led by its top submaster franchisees, lead investor Exacta Capital Partners, and co-investor Aura Group. 

The acquisition includes the Master Franchisee license in Singapore, Malaysia, Philippines, Indonesia, Thailand, Taiwan, Vietnam, Hong Kong, and Macau. 

“We are positioned strongly to take advantage of opportunities that will open up as our gyms reopen and we navigate a new normal after this pandemic,” said Luke Guanlao, Inspire Brands Asia Group CEO and concurrent Anytime Fitness Asia COO.

After half a decade as top franchisees and country leaders, the consortium has acquired Anytime Fitness Asia and consolidated their submaster franchisees, owned gyms, and gym management services into Inspire Brands Asia.

“These are exciting times ahead. Our daily lives have been changed forever, and the Anytime Fitness brand in Asia is prepared to change along with the times to support our members, staff, and franchisees through this crisis and beyond. We look forward to welcoming members back into the gym as we reopen, and welcoming opportunities as they come,” said Anytime Fitness Asia CEO Rey Bolivar. 

“Our first gyms to reopen in Hong Kong show that gym usage is just as strong as it was pre-COVID-19,” said Johannes Raadsma, chief growth officer of Anytime Fitness Asia.

“We believe the brand’s outstanding value proposition and differentiated model place it in a unique position to thrive in a post-COVID-19 world,” said Kota Igarashi, Chief Executive Officer of Mizuho Asia Partners, investment advisor to Exacta Capital Partners.

"The brand, the model, and the experience of our partners are why we at Aura are privileged to be part of this landmark deal,” said Charles Wong, Executive Director of Aura Group. 

Anytime Fitness operates over 150 gyms in the Philippines. The gyms, which used to be open 24/7 have paused operations under the guidelines of the enhanced and general community quarantines.