MANILA - Jollibee Foods Corp (JFC) on Friday introduced Miss Universe 2018 Catriona Gray as its latest celebrity endorser.
Clad in a white gown, the beauty queen recreated her winning "lava walk" to promote Jollibee's Jolly Twirl in her first ad for the company called "Our Best Twirl Ever."
“We are honored to have none other than Miss Universe 2018 herself join the Jollibee family in bringing more joy and pride to our customers,” Jollibee Global Brand chief marketing officer and Jollibee Philippines marketing head Francis Flores said in a statement.
“Having her show off her world-famous twirl alongside her love for both the Jolly Twirl and Jollibee is an incredible opportunity for a proudly Filipino brand," Flores said.
Gray's "Vogue-worthy" walk has earned praises from American supermodels including Ashley Graham and Tyra Banks.