First brewed during 1876 in Sapporo, Hokkaido during the Meiji period by German-trained brewer Seibei Nakagawa,who be came Kaitakushi Brewery's first brewmaster. With the creation of the first Sapporo Lager in June 1876, it makes the beer brand the oldest in Japan. When it was privatized a decade later, the Sapporo brewery became the centerpiece for the Sapporo Beer Company.

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Sapporo Black Label beer was launched in 1977. Seven years later, Sapporo U.S.A., Inc. was founded, and Sapporo Premium became the number one selling beer in the United States. Over the years, the brand continued to expand, acquiring the likes of Canadian brewery Sleeman and American brewery Anchor Brewing, which it bought jsut two years ago.

Despite its name, Sapporo beer is not exclusively brewed in Sapporo. Sapporo is also brewed in Sendai, Chiba, Shizuoka, and Kyushu. With its elegance and modernity, Sapporo premium expresses an air of confidence and prestige; the transparent golden color shows a light, crisp lager that holds particularly well with most food you wouldn’t even think of pairing with beer. Its taste is what made it stand out from the rest. The smooth, refreshing beer with a little hint of sweetness that can make you want to get another bottle when eating or socializing with other people.

Aside from the main quality ingredients of Sapporo Premium Beer which are rice, malted barley, water, yeast, and hops; Per bottle, it contains 4.9 percent alcohol by volume, 140 calories, 10.3g of carbohydrates, 1.4g of protein and, 0.0g of fat. With its high content of protein and Vitamin A, drinking Sapporo has health benefits that is good for the heart and reduces the chances of heart attacks, strokes and other heart diseases with moderate consumption.

Sapporo Premium Beer has continued still to be loved after 143 years by customers for the history and brewing heritage that comes with every bottle—brewed with the keenest attention to detail and uncompromising on quality ingredients makes Sapporo Premium authentically Japanese in every aspect. Their mission to take consumers to “a world beyond premium” is with the very crisp, clean, refreshing, with the hoppy aroma and sweet taste. When drinking Sapporo, remember to say Kampai! And that each day is a reason for celebration.

For more information, visit Sapporo Premium's Facebook page.