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The set-up for Shang Properties' official rebranding launch. Photo source: Shang Properties
Shang Properties marked a shift in its approach to luxury living by unveiling a new logo and branding during an afternoon soiree held at Shangri-La The Fort, Manila in Bonifacio Global City last October 17, 2023.
A modern look
Unveiled through a brand film, the property developer's new logo signifies a shift towards modern luxury and sophistication. It also reflects the company's commitment to meticulous design, harmony, and a sense of lasting power.
The new logo of Shang Properties features a clean and streamlined look. Photo source: Shang Properties
While it retains the iconic crane symbol, which symbolizes strength and inspiration, the new design also pays homage to its previous logo with familiar elements and colors that connect to the brand.
The stage is set for a significant event to mark the rebranding of Shang Properties. Photo source: Shang Properties
"Our brand refresh is a reflection of the changing world. Times have changed and consumers have different needs and desires. We recognized that we need to innovate and adapt to our market's tastes. But what remains is our commitment to boldly moving forward, staying true to our promise of excellence, and setting higher standards in luxury living. In this new era of sophistication, we are not just changing with the times. We are leading the change," said Wolfgang Krueger, Shang Properties' Executive Director.
Shang Properties representatives raising their glasses to celebrate a remarkable milestone of the company's rebranding. L-R: Rose Morales (Senior Director - Head of Group Sales), Andrew Den Oudsten (Executive Vice President of Operations), Sheila Sepulveda (Chief Human Resources Officer), Wolfgang Krueger (Executive Director), Jayme Uy (Marketing Director), Atty. Karlo Marco P. Estavillo (Chief Operations Officer), Joy Polloso, (Executive Vice President of Retail and Commercial) Photo source: Shang Properties
Redefining luxury living
With the theme, "Filipino in Details," guests were able to explore Shang Properties' 36-year history, its award-winning developments, and a glimpse of its upcoming luxury projects.
Their latest project, 'Laya,' located in Pasig City, is designed for young executives, successful young adults, and starting families.
The event also featured Shang Residences at Wack Wack, along with two projects under Shang Robinsons Properties, Inc.: Aurelia Residences and Haraya Residences, in partnership with Robinsons Land Corporation. There was also a sneak peek at two upcoming projects in Cebu and Quezon City.
Krueger concluded his speech, stating, "Our refreshed logo and branding marks the beginning of a new era of sophistication. The luxury real estate market continues to change and evolve and we strive to be at the forefront of change. We want to redefine luxury and set new standards. Our journey is just beginning and we are honored to continue creating Exemplary Life Spaces."
To learn more about Shang Properties, visit their official website, and follow Shang Properties on its official social media pages: @ShangProperties on Instagram and Facebook, @ShangPropertiesOfficial on YouTube, and Shang Properties on LinkedIn.
NOTE: BrandNews articles are promotional features from our sponsors and not news articles from our editorial staff.
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