MANILA -- Wilcon Depot recently unveiled Wilcon Sta. Rosa, their 37th operating store in the country.

The new large-format homebuilding and construction retail outlet is situated along Tagaytay Road in Brgy. Pulong, Sta. Cruz, Sta. Rosa, Laguna.

The inauguration day began with a motorcade around the neighboring areas of Laguna. It was joined by Wilcon valued suppliers and partners, and led by Wil, the company's official mascot.

The unveiling was then continued at the new store through a ceremonial ribbon cutting, signifying the official launch. Wilcon founder and chairman William Belo, SEVP-COO Rosemarie Ong, and executive financial audit manager and product director Careen Belo were joined by Laguna First District Rep. Arlene Arcillas, Sta. Rosa Vice Mayor Arnold Arcillas, together with special guests UAP national vice president Architect Maria Nina Bailon-Arce, Philippine Institute of Interior Designers College of Fellows chancellor Johnny Hubilla, and Wilcon brand ambassador Tessa Prieto-Valdes.

Also present during the ribbon cutting ceremony were industry partners Alen Alban, country manager of LIXIL Water Technologies; Sidantha Tantirimudalige, SVP for Southeast Asia of Franke Kitchen Systems; Jakkrit Suwansilp, VP for Sales and Marketing of Mariwasa Siam Ceramics; Justin Ongsue, VP for Sales of Pacific Paints (Boysen); Jerry Tiu, president of Kent Floors; and Charlie Liu, resident and COO of Matimco.

Following the ribbon cutting ceremony was the store blessing and showering of coins, to represent and attract good fortune and prosperity.

Afterwards, guests were ushered into the program proper held inside the brand new Wilcon Sta. Rosa store. Hosted by influential columnist Johnny Litton, the guests were treated to an afternoon of celebration.

“We are particularly excited to be launching in your town, as we believe in its robust potential to grow and become an industry hub in the country, where businesses flourish and respond to the increasing home and construction needs of the town and its neighboring communities,” Wilcon's Ong said about the Laguna expansion.

Building big Ideas in products and services

Along with the opening of Sta. Rosa branch was the launch of Wilcon Digi, a network created to be accessed inside Wilcon stores.

When a user connects to Wilcon Digi through a smartphone, he or she will be linked to a portal of information about the store, corporate values, news and events, services, product information, and practical home tips.

Aside from being introduced to this innovation, customers can also expect the same quality services that can be found at every Wilcon Depot store.

Living up to their tagline, “building big ideas,” they embody this sentiment through a superior shopping experience. Organized, clutter-free, large, and comfortable setting, every shopper will have a myriad of brands to choose from. Visible inside are helpful directional signages and directory that make shopping be done with ease.

There is a visual delight in the various product showrooms, and the presentation of Wilcon exclusive brands such as Grohe and Kohler Sanitarywares, Franke Kitchen Systems, Pozzi Bathroom Solutions, Koller Bathtubs and Shower Accessories, Ariston Water Heaters, Rocersa and Grespania Tiles, and Heim Furniture and Home Interior products.

Wilcon stores offer more value added services such as free parking spaces and reliable delivery service.

The company also prides itself of the Design Hub, a service that allows customers to create their own design through a computer software with cost estimates and product lists made available inside the store.

Customers can also become members of the Wilcon Loyalty Card Program where they can earn points for every purchase and enjoy exclusive member perks.

In partnership with Rubi Tile Cutters, Wilcon also offers tile cutting services for only a minimal fee, to help homebuilders with their home projects.

“Without the invaluable support of our local and international suppliers, our partner architects, engineers, interior designers, contractors, developers, and of course our valued Customers, Wilcon would not be what it is today. We thank all of you for your continued support and patronage.” said Wilcon dounder and chairman William Belo.

Visit Wilcon's newest branch at Tagaytay Road, Brgy. Pulong, Sta. Cruz, Sta. Rosa, Laguna. To learn more about Wilcon, log on to www.wilcon.com.ph. You can also follow them at their social media accounts at facebook.com/wilcondepot.ph and instagram.com/wilcondepot.ph.