After an inaugural partnership, manufacturer of optics and optoelectronics ZEISS and global smartphone brand vivo continue to build on each other's strengths in advancing mobile photography technology with the latest entrant to the X-series, the X70.

Specifically built to offer the best-in-class smartphone camera that is not only realistic but also exquisite, the vivo X70, launched recently in China, not only takes photos of what you can see but also makes hard-to-take photos easy and realistic.

''After the successful release of X60 this year, we realized that the market is and has always looked for that smartphone camera that has it all and more, and we continue our partnership with ZEISS with the X70 harboring the same mission—to synergize and complement optical expertise and new digital technologies—so both brands can continue to create innovations for mobile imaging and create the next imagery master with the new vivo X70,'' said Charisma Buan, vivo Philippines PR team lead.

With its ZEISS Optics-ZEISS T* Coating, vivo X70 can help enhance the visible light pass rate which improves the imaging quality and accurately represents colors while reducing reflections and other negative effects. Coupled with the Sony Customized Sensor IMX766V, it can access 8% more light than other devices, taking only the best photos possible.

True to its reputation as the next imagery master, X70 comes with ZEISS Portrait features that simulate the reproduction of four classic ZEISS shots—Sonar, Biotar, Distagon, and Planar—to give users fun and flexibility in portrait mode, while the ZEISS Portrait 3D-Pop uses a state-of-the-art technology that heightens the three-dimensional portrait atmosphere by presenting a harmonious blurry transition between the subject and its background.

For those who want to take high-action photos and videos, it also comes with a Gimbal 3.0 sensor for maximum stability.

With all these features, the X70 is a testament to vivo and ZEISS' vision of furthering the professional mobile photography industry anchored on innovation and creativity.

For more information and new product updates, visit vivo's website and official Facebook, Twitter, and Instagram pages. Get first dibs on the newest vivo devices on its Lazada and Shopee official stores and its physical stores and kiosks nationwide.