Digital transformations have played a big role in helping aid different industries to survive the current health situation. It has also been crucial in helping people connect, work, learn, and shop.

For innovation-first supermarket chain AllDay Supermarket, seeing that the new normal is changing the way people interact and go about their way of life, the need to shop for essentials safely while still putting importance on customer ease and satisfaction was heightened. The brand unveiled several key digital transformations through 2020 and 2021.

The launch of its AllDay Personal Shopper Service—a safe and convenient way to shop for essentials during this time—was a key digital transformation for AllDay, earning credit from Euromonitor in its February 2021 ''Supermarkets in the Philippines – Analysis'' report as among the first to launch a dedicated shopper program.

Launched at the height of strict community quarantines, the operating premise of AllDay Personal Shopper Service is simple: send in your grocery list via Viber and personal shoppers will do the groceries for you, with orders being served within 24 hours.

AllDay continues to put digital transformations on top of its operating agenda. It has also recently launched an upgraded version of its e-commerce platform, www.allday.com.ph. This reintroduced a fast, convenient, and reliable online grocery shopping experience via a Progressive Web Application (PWA) website interface.

''AllDay will always continue to innovate to outpace the local supermarket landscape,'' says Camille Villar, President of AllValue Holdings, Corp. ''Digital transformation is very high on our business priorities in 2021. This credit from Euromonitor is recognition for our drive to put customers first, especially during a difficult time for the country. In addition to our elevated in-store customer experience, we want to ensure that the same cutting-edge experience translates to online grocery shopping.''

A growing retail footprint

AllDay Supermarket continues its expansion push, now operating in 33 locations across the country. It takes pride in elevating the essential task of grocery shopping, providing a curated experience that combines convenience, comprehensive international offerings, and unique ambiance, inspired by the best supermarkets on the world stage.

To provide a safe and convenient experience to its customers nationwide, each AllDay Supermarket now serves as a last-mile fulfillment center for its dedicated e-commerce platform and Personal Shopper Service. Now, grocery shoppers who wish to buy their day-to-day essentials at home can do so using the AllDay website.