A voyage of beauty and glam

Ever Bilena

Posted at Mar 06 2020 02:06 PM

Ever Bilena's 37 year-journey in the make-up industry is akin to an adventure-filled voyage. It may have had its fair share of rough seas, but it remained steadfast in continuously providing Filipinos with good quality beauty and grooming products. 

Throughout this journey, it has built a close-knit family that has witnessed the company grow and succeed. To celebrate yet another year in the industry, Ever Bilena has gathered its roster of endorsers for a luxurious photo shoot and a day full of laughter, good food and conversations. The event was even made special because of the birthday of its founder, Dioceldo ''Boss Deo'' Sy.

The celebration started off with a festive breakfast at Nuwa Hotel, City of Dreams with the Ever Bilena team and the endorsers. Among them were Ever Bilena's Loisa Andalio, Vickie Rushton, Dianne Medina and Janica Nam, Careline's Andrea Brilliantes, Maris Racal and Lou Yanong, EB Advance's Max Collins and Emma Tiglao, Blackwater's Christian Bautista, Ronnie Alonte, Rayver Cruz, and Albert Nicolas, and content creator Michelle Dy. After their hearty breakfast, they proceeded to their glam sessions in preparation for their whole day shoots.

EBCI President and CEO Dioceldo Sy and COO Silliman Sy
Chief Sales and Marketing Officer Denice Sy-Munez​
EBCI Marketing Team Olivia Padilla, Ivan Banez, Creole David, and Miya Inomata

With the fun far from over, the endorsers were then whisked away on a yacht to cruise around Manila Bay for a dreamy sunset photo shoot with Roxas Boulevard's landscape serving as a picturesque background. In between shoots, they also had the opportunity to share content with the product flat lays strewn around the venues, and engage in fun activities as a way to bond with the Ever Bilena Cosmetics Inc. (EBCI) team led by EBCI COO Silliman Sy, EBCI sales and marketing director Denice Sy Munez, EBCI marketing manager Olive Padilla, and the brand managers of Ever Bilena Creole David, Careline Miya Inomata, and Blackwater Ivan Banez.

The day was capped off with a group photo shoot and more meaningful conversations over dinner and a toast to its founder to celebrate his special day.

Click here to watch the highlights of this glamorous and eventful day.

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