The mixed martial arts card on April 21 that featured the world lightweight title fight between Eduard Folayang and Ev Ting turned out to be the most watched MMA event in the country, according to ONE Championship.
Besides filling the 20,000-capacity Mall of Asia Arena, the card, dubbed ONE: Kings of Destiny which saw Team Lakay score a 5-0 sweep, garnered a 26% peak ratings share.
In that main match, Folayang outstruck Ting to retain the lightweight championship via unanimous decision.
ONE Championship chairman Chatri Sityodtong was delighted with the broadcasting success.
“I am very happy with the turnout. For perspective, last year, UFC 205 did a roughly 6 to 7% ratings share in the Philippines,” he said.
“Numbers don't lie. We broke all records with a 26% peak TV ratings share as per Nielsen. Those numbers are massive. It means one in four Filipinos who were watching TV was watching ONE Championship.”
ONE said the card beat UFC’s best of 7% when the latter promotional outfit aired the lightweight championship clash between Conor McGregor and Eddie Alvarez in November.
Chatri said ONE has seen massive growth rates in both TV viewership and social media engagement.
Data released by Nielsen, Facebook and Repucom show that ONE rose from 352 million social media impressions in 2014 to 4 billion this year. With the upsurge of digital and online video, ONE also hiked its numbers from 312,000 to 314 million.
This is a testament to the rapid rise of the promotion, Chatri said.
“Based on the Q1 2017 actual results, our run rate is 4 billion social media impressions. We will likely exceed 4 billion by years' end due to sequential growth as our numbers are compounding every month. The same goes for our social media video views. If I had to guess, we will likely do 500 million video views by year-end,” he said.
“Every major country is showing our content several hours per week and even up to several hours per day in some countries.”
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