SM cinemas to show Pinoy 'indie', award-winning films year-round | ABS-CBN
SM cinemas to show Pinoy 'indie', award-winning films year-round
SM cinemas to show Pinoy 'indie', award-winning films year-round
ABS-CBN News
Published Jan 21, 2017 12:17 PM PHT
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A three-year partnership between the government and a cinema popular with the masses may help local filmmakers bring their work to more local viewers.
A three-year partnership between the government and a cinema popular with the masses may help local filmmakers bring their work to more local viewers.
The Film Development Council of the Philippines (FDCP) and SM Lifestyle Entertainment Inc. (SMLEI) have partnered to provide dedicated SM Cinema theaters for local independently-produced films and other FDCP programs.
The Film Development Council of the Philippines (FDCP) and SM Lifestyle Entertainment Inc. (SMLEI) have partnered to provide dedicated SM Cinema theaters for local independently-produced films and other FDCP programs.
“This partnership with SM will not only fulfil our continuous pursuit of developing the audience into watching a variety of films but it will also give the independent producers a platform to learn how to market, to promote, and to distribute their films to wider audience,” said FDCP Chair Liza Diño-Seguerra in a statement on Saturday.
“This partnership with SM will not only fulfil our continuous pursuit of developing the audience into watching a variety of films but it will also give the independent producers a platform to learn how to market, to promote, and to distribute their films to wider audience,” said FDCP Chair Liza Diño-Seguerra in a statement on Saturday.
There will be 8 theaters nationwide that will show independent movies all year round. Participating SM branches include SM Megamall, SM North Edsa, SM Fairview, SM Iloilo, SM Southmall, SM Cebu, SM Bacoor, and SM Mall of Asia, which may be interchangeable with SM Davao or SM Lanang.
There will be 8 theaters nationwide that will show independent movies all year round. Participating SM branches include SM Megamall, SM North Edsa, SM Fairview, SM Iloilo, SM Southmall, SM Cebu, SM Bacoor, and SM Mall of Asia, which may be interchangeable with SM Davao or SM Lanang.
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“This is our way of helping [independent filmmakers] show their films to a wider audience because we believe in their talent and the work that they do for the local movie industry,” said SMLEI President Edgar Tejerero.
“This is our way of helping [independent filmmakers] show their films to a wider audience because we believe in their talent and the work that they do for the local movie industry,” said SMLEI President Edgar Tejerero.
Featured FDCP programmed films and events are set to be shown in the dedicated theaters within the first half of 2017.
Featured FDCP programmed films and events are set to be shown in the dedicated theaters within the first half of 2017.
Last year, the inclusion of mostly independently-funded films in the Metro Manila Film Festival (MMFF) was met with criticism from film executives and stars of long-running film franchises.
Last year, the inclusion of mostly independently-funded films in the Metro Manila Film Festival (MMFF) was met with criticism from film executives and stars of long-running film franchises.
This sparked debate among film industry insiders and watchers, as well as government officials on what movies deserve to be showcased during the MMFF, when cinemas are required to exclusively feature the so-called "Magic 8" festival entries.
This sparked debate among film industry insiders and watchers, as well as government officials on what movies deserve to be showcased during the MMFF, when cinemas are required to exclusively feature the so-called "Magic 8" festival entries.
It may be easier for "indie" films to gain a wider audience, some insiders said, if they were featured all year round in popular cinemas instead of being scheduled only at certain times of year, and shown to select audiences.
It may be easier for "indie" films to gain a wider audience, some insiders said, if they were featured all year round in popular cinemas instead of being scheduled only at certain times of year, and shown to select audiences.
In January, Senator Vicente C. Sotto III filed a resolution asking the Metro Manila Development Authority to establish a film festival exclusive for independent films.
In January, Senator Vicente C. Sotto III filed a resolution asking the Metro Manila Development Authority to establish a film festival exclusive for independent films.
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