ABS-CBN wins 2016 TV ratings battle


Posted at Jan 04 2017 04:44 PM


MANILA - With the success of "Ang Probinsyano" and the remake of "Pangako Sa 'Yo," ABS-CBN has declared victory over rival GMA-7 in the battle for last year's highest television ratings.

A total of 16 shows from the Kapamilya network were included in a list of the most-watched television shows in 2016. The Coco Martin-starrer "Ang Probinsyano" led the way with an average nationwide audience of 40 percent, followed by "The Voice Kids" with 37.6 percent. 

The chart -- compiled by data provider Kantar Media -- also revealed that ABS-CBN's primetime offerings such as "Pangako Sa 'Yo," which starred Daniel Padilla and Kathryn Bernardo, as well as "Dolce Amore," topbilled by Liza Soberano and Enrique Gil, dominated early on last year. 

Talent contests such as "Pilipinas Got Talent," "Dance Kids," and the recently concluded "Pinoy Boyband Superstar" similarly posted strong numbers, helping ABS-CBN secure an impressive overall audience share of 45 percent, or 11 points higher than GMA-7. 


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The figures were based on Kantar Media's measurement, which uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the country's total television viewing population. To compare, other ratings data supplier AGB Nielsen reportedly has 2,000 homes based in urban areas that represent only 57 percent.

In terms of GMA-7's success, their highest entry was the remake of the fantasy series "Encantadia," which managed to score 23.3 percent, or about more than half of the numbers of "Ang Probinsyano." 

Meanwhile, the ABS-CBN-hosted presidential debate, co-organized with the Commission on Elections, was also the most watched television special of 2016 with a 40.6 percent rating. 

Below is a list of the most-watched television programs of 2016 (without specials): 


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