MANILA - Philippine-based rice research company SL Agritech Corp. is looking to expand its operations to India and Myanmar, its chairman said Friday.
The company may invest around $2 million to $3 million in Myanmar and are already in talks with a potential partner from India, said Chairman Henry Lim Bon Liong.
The company plans to produce seeds that will be sold to farmers, and eventually sub-contract farmers to plant these for the sale of both their seeds and their brand of rice, Doña Maria.
Lim Bon Liong is also working on a project to make farming "cool." He has found a partner in Kapamilya star and “Ang Probinsyano” lead actor Coco Martin.
"Over the years, farmers have been depicted as senior, matanda na, amoy lupa, bungi ngipin. Now we want to change the image of farmers," Lim Bon Liong told ABS-CBN News on the sidelines of the 25th Metro Manila Business Council.
"We want to encourage the youth to go back to farming… In the future, we want them to be [in] coat and tie, driving SUVs... We want this to be aspirational," he said.
Last month, SL Agritech signed a collaboration agreement with Bangladesh firm EnP Solutions Ltd. for the seed production of a high-yielding rice hybrid which could withstand both dry and wet climates.