How to tap Google's reach and make your business grow

Jessica Fenol, ABS-CBN News

Posted at Feb 01 2018 06:09 AM | Updated as of Feb 02 2018 02:33 PM

MANILA - Google urged Filipino entrepreneurs to sign up with its Google My Business service to reach millions of people online, as it marked the fifth year of its Philippine headquarters late Wednesday. 

Once verified, businesses will immediately appear on Google Maps and Google search, the internet giant's country manager in the Philippines, Ken Lingan said. 

"We want every single MSME (micro, small and medium enterprise) to be part of the growth," Lingan said. "There are thousands who don't have online presence. They're missing out." 

"Being online is not enough. We want to make sure they're re not just online, but will thrive online," he said.

According to a Google study, e-commerce in the Philippines will be worth $10 billion by 2025.

Lingan said Google would focus on uplifting the digital economy, digital tourism and providing a more inclusive internet experience. 

Inclusivity means designing apps with emerging markets and older phones in mind, he said. 

This includes the beta app YouTube Go, which lets users preview videos before watching, downgrade resolution to save data and share saved videos through the app without using data, he said.

Google also recently launched in the Philippines data and files management apps.