US singer-songwriter Taylor Swift arrives to attend the MTV Video Music Awards at UBS Arena in Elmont, New York, on September 11, 2024. Angela Weiss, AFP

WASHINGTON -- The post came as a surprise, even from the provocative Donald Trump: "I HATE TAYLOR SWIFT!" the former president said Sunday.

Though the all-caps post came without accompanying commentary or explanation, the context was clear.

On Tuesday, just minutes after a debate with Vice President Kamala Harris that Republican Trump was widely seen as losing, the superstar singer/songwriter posted a message on Instagram saying she would be voting for his Democratic rival, calling Harris a "steady-handed, gifted leader."

Celebrity endorsements rarely carry enormous weight, but the hugely popular Swift is seen as being in a class of her own, with more than 100 million followers on social-media -- 10 million of whom "liked" her Instagram post.

READ: Taylor Swift endorses Kamala Harris for US president on Instagram

"Going after Taylor Swift is a genuinely bad campaign strategy," said one poster on social media platform X. "Taylor doesn't get mad, she gets even."

It was not clear what Trump hoped to gain by attacking Swift, though he may calculate that any publicity is better than none.

He has been criticized, even by fellow Republicans, for his recent association with conspiracy-minded right-wing influencer Laura Loomer, who has at times joined him on his campaign plane.

The 31-year-old Loomer -- who has called the Sept. 11 terror attacks an "inside job" and said some recent mass shootings were staged by Democrats -- recently suggested that Swift had entered an "arranged relationship" with football star Travis Kelce "to influence the 2024 election."

There is no evidence to support any of those claims.

© Agence France-Presse