MANILA - The iconic globe of the SM Mall of Asia on Friday lit up in colors resembling a Poke Ball, an item used to catch Pokemon in the widely popular mobile game "Pokemon Go," to signal the start of what is billed as the "largest lure party" in the country.

Thousands of Filipinos flocked to the various SM malls around the Philippines, which are littered with PokeStops --places that allow players to collect items such as eggs and more Poke Balls. One can pop a "lure module" in these PokeStops, which are often landmarks, in order to lure more Pokemon in the area.

A "lure party" is when players keep PokeStops filled with lure modules, hence attracting a large number of Pokemon within minutes, allowing players to easily "catch 'em all."

Within a week's release of the "Pokemon Go" app that has been met with frenzied fanfare across the world, some of the country's major malls announced they will host lure parties over the weekend. Check out some of the scenes below:

At SM Supermalls:

#SpottedAtSM: Pikachu & Charizard welcoming their #Pokémon trainers at PH's BIGGEST Lure Party! #GottaCatchEmAllAtSM pic.twitter.com/cmV7xs0HxK

— SM Supermalls (@smsupermalls) August 12, 2016

#SpottedAtSM: More and more @PokemonGoPH trainers are luring towards their nearest SM mall to #GottaCatchEmAllAtSM! pic.twitter.com/tpGEhRWd9b

— SM Supermalls (@smsupermalls) August 12, 2016

LIVE: @Pokemon Trainers dressed up in their favorite pocket monsters and #Pokémon characters! #GottaCatchEmAllAtSM pic.twitter.com/BCyJb0w2kH

— SM Supermalls (@smsupermalls) August 12, 2016

LIVE: How many rare @Pokemon have you caught so far ? Share your lure party photos at SM using #GottaCatchEmAllAtSM! pic.twitter.com/50iJkdnHDQ

— SM Supermalls (@smsupermalls) August 12, 2016

The squad are here for #NationwideLureParty #GottaCatchEmAllAtSM #PokemonGoPH #PokemonGo #EverythingsHere pic.twitter.com/XtabD01EFx

— SM City Pampanga (@SMCityPampanga) August 12, 2016

Pokemon trainers in SM City Manila are in full force for the lure party until 9pm#SMCityManila#GottaCatchEmAllAtSM pic.twitter.com/0DRxtw82mI

— SM City Manila (@smcity_manila) August 12, 2016

At Ayala Malls:

All Pokestops with lure... Finally! pic.twitter.com/AdXst82t91

— TriNoma (@trinomatweets) August 12, 2016

They all want to be the very best 👍🏼 Check out Globe's Pokemon Hangout here at the Cinema Lobby! #FindEmAtAyalaMalls pic.twitter.com/lpg3CI1vrO

— TriNoma (@trinomatweets) August 12, 2016

They're in on the fun! See you at the next stop at Level 4 by Santouka 🎉👍🏼 #FindEmAtAyalaMalls #PokemonGoAyalaMalls pic.twitter.com/yAyUgXU9PE

— TriNoma (@trinomatweets) August 12, 2016

Looks like there's no stopping for our PokéMasters today! Let's catch more tomorrow! #FindEmAtAyalaMalls pic.twitter.com/upqN9fVYd2

— Centrio Mall (@AyalaCentrio) August 12, 2016

It's a lure party here in Centrio! Come join us & fill up that pokedex! #FindEmAtAyalaMalls #PokemonGoAyalaMalls pic.twitter.com/TcnkAceuNe

— Centrio Mall (@AyalaCentrio) August 12, 2016