IN PHOTOS: Celebrities with highest 'endorsement value' for millennials


Posted at Apr 18 2019 05:44 AM | Updated as of Apr 18 2019 09:27 AM

"Ang Probinsyano" star Coco Martin holds the highest endorsement value among millennials or those aged between 23 and 38, according to a March 2019 survey by a political consulting firm. 

Martin was chosen as the top endorser by 32.42 percent of 1,200 millennial respondents polled online by PUBLiCUS Asia Inc.
Below are the other celebrities who emerged as top endorsers: 

"It's Showtime" host Vice Ganda ranked second among celebrities with the highest endorsement power with 23.83% share. Mark Demayo, ABS-CBN News

Landing at the third spot is Kapamilya singer Sarah Geronimo, who was chosen as the top celebrity endorser by 12.33 percent of respondents.

Miss Universe 2015 Pia Wurtzbach, with a respondent preference of 7.5 percent, is the fourth top celebrity endorser. Jonathan Cellona, ABS-CBN News

Maine Mendoza placed fifth in a poll of top celebrity endorsers with 5.75-percent respondent preference. Instagram: @mainedcm

With a 4.25-percent preference rating, actor Dingdong Dantes clinched the sixth spot in a list of top celebrity endorsers. Instagram: @dongdantes

Actress-host Kris Aquino had the 7th highest endorsement value among millennials in an opinion poll. Michael Bagtas, ABS-CBN News

Actress Marian Rivera, chosen by 2.75 percent of respondents, landed eighth on the list. Instagram: @marianrivera

At 9th place is actor Alden Richards, who was chosen as the top endorser by 1.33 percent of respondents.

Completing the list of top endorsers is Kathryn Bernardo, who was chosen by 1 percent of respondents. Instagram: @bernardokath

The March 7 to 16 survey was conducted using a "structured questionnaire," and the 1,200 respondents were chosen by Singapore-based firm Lightspeed Research, said PUBLiCUS Asia. 

It said the respondents were asked: "If you were to choose, in your opinion, who among the follow celebrities have the highest endorsement value? (If they openly endorse political candidates) Please tell who your Top 3 are. You can mention names that are not in the list." 

The respondents were registered voters who were active online, i.e. they had at least one social media account which they followed at least twice a week. 

PUBLiCUS Asia said the survey's online methodology did not guarantee random sampling.