Aquino forms media communications group


Posted at Aug 09 2010 12:21 PM | Updated as of Aug 10 2010 01:41 AM

MANILA, Philippines (UPDATE) - President Benigno "Noynoy" Aquino III on Monday signed Executive Order No. 4, creating Malacañang's media communications group.

The EO effectively reorganizes the Office of the Press Secretary and is aimed at modernizing the Palace's communications strategy to better deliver President Aquino's message to the people.

The order reorganizes and renames the OPS to the Presidential Communications Operations Office (PCOO) to be headed by the PCOO head which shall have the rank of a Cabinet secretary with all corresponding salaries, emoluments and benefits.

It also creates a separate Presidential Communications Development and Strategic Planning Office (PCDSPO) involved in coordinating the crafting and enhancing of the messaging system under the Office of the President.
The EO states that the PCOO will develop and implement the "necessary guidelines and mechanisms to deliver and disseminate information regarding the policies, programs, official activities and achievements of the President and the executive."

The PCOO coordinates and cultivates relations with private media as well as manage and administer the Office of the President website and the web development office.

Agencies attached to PCOO under EO No. 4 are the News and Information Bureau; Philippine News Agency, Philippine Information Agency, IBC 13, RPN 9, NBN-4, PBS-Radio Television Malacanang; Bureau of Broadcast, Bureau of Communication Services, National Printing Office, APO Production Unit and OP Web Development Office.

On the other hand, the PCDSPO is tasked with the design and recommendation responses to issues that arise on a daily basis; ensuring consistency in the messages issued by the Executive Department; assist in the formulation and implementation of new media strategies for the OP; assist in research and development of new media instruments; liaise with the Malacanang Records office; control and supervise the conduct of market research, monitoring public opinion and gathering, use and analysis of other relevant data as may be necessary; formulate editorial guidelines and policies for state media and perform editorial functions for the Official Gazette;

The PCDSPO is managed by a head with Cabinet secretary rank and salaries, benefits and emoluments due and will be assisted by an undersecretary, a chief of staff, assistant secretary for messaging and EDP chief.

Agencies attached to PDSPO are: the Presidential Message Staff; OP Correspondence Office (previously under the Office of Communications Director from the Presidential Management Staff); Media Research and Development Staff; Presidential Museum and Library; Official Gazette; Speech Writers Group (previously under the Office of Communications Director, PMS).

The budget of the offices reorganized and created shall be sourced from the remaining budget of the OPS and OP for the current year subject to existing laws, rules and regulations. The succeeding years’ appropriations shall be prepared in accordance with regular budget procedures.

The signing of EO 4 has been delayed for weeks.

Presidential spokesman Edwin Lacierda earlier said they were being careful with the EO modifying the structure of the OPS to avoid legal issues.

The media communications group has Herminio "Sonny" Coloma and former ANC anchor Ricky Carandang listed as secretaries. Report from ANC