Major things are happening at PENSHOPPE! Moving into a bright new chapter, the beloved Filipino brand steps aside from the hustle and bustle of everyday life, embracing the simple joys of the present with their latest campaign. Celebrating the warmth of “Brighter Days Ahead”, PENSHOPPE taps BINI and James Reid to banner summer style this season!

BINI for PENSHOPPE

We all know and love BINI for their unmistakable presence—their multi-hyphenate talent and ability to command a stage. But at the “Brighter Days Ahead” campaign, the OPM girl group steps outside the glamorous spotlight, offering a look into their lives as girls on vacation. In floral prints, summer dresses, and breezy silhouettes, PENSHOPPE's new collection dresses BINI in fresh looks. You can now shop their outfits at PENSHOPPE—in stores and online!

BINI Maloi and BINI Gwen for PENSHOPPE

BINI Stacey and BINI Colet for PENSHOPPE

BINI Jhoanna and BINI Sheena for PENSHOPPE

BINI Mikha and BINI Aiah for PENSHOPPE

James Reid is PENSHOPPE'S newest “Partner in Style." Now an official brand endorser, James embodies the brand’s casual, laidback feel, with a personal style that remains fashionable without much effort. “I've always admired the brand's cool, effortless style and how they keep things fresh and accessible. PENSHOPPE is a true Filipino staple, and I'm excited to collaborate with them on some awesome projects” he shares. As the face of the “Brighter Days Ahead” campaign, James keeps it comfortable and trendy with the brand’s latest collection.

James Reid for PENSHOPPE

James Reid for PENSHOPPE

The “Brighter Days Ahead” collection is now available across all PENSHOPPE platforms. Shop BINI and James’ looks in-store or online at PENSHOPPE.com, Shopee, Lazada, Zalora, and Tiktok Shop.