Zac Efron to visit Philippines for Penshoppe

ABS-CBN News

Posted at Apr 15 2012 11:13 AM | Updated as of Apr 16 2012 07:58 PM

MANILA, Philippines – Hollywood star Zac Efron, who recently signed an endorsement deal with local fashion brand Penshoppe, will visit the Philippines soon, a newspaper report confirmed on Sunday.

Hollywood actor Zac Efron

Philippine Star entertainment editor Ricky Lo said in his column on Sunday that Efron will probably visit the Philippines after he finishes promoting his latest movie, “The Lucky One,” in Australia and Japan.

Lo met with the “High School Musical” actor in Beverly Hills, California during Efron’s pictorial for Penshoppe.

“Well, first of all this is an amazing, amazing excuse to go to the Philippines. I’ve always wanted to visit the Philippines. My dad stayed for a long time in the Philippines and he has been telling me great stories about it. I’m looking forward to go surfing, I wanna dive, I wanna swim with the whale sharks, I just wanna hang around, I wanna…yes, I wanna go to the Philippines!” Efron told Lo.

Asked why he agreed to endorse Penshoppe, Efron said he always loved the Philippines.

“I have a lot of friends that are from the Philippines. They are my Philippine connection,” he said.

“Oh yeah, my ex-girlfriend is half-Filipino,” he added, referring to “High School Musical” co-star Vanessa Hudgens.

On Penshoppe, the actor described the clothes as “cool” and “casual.”

“You see, I’m a very casual dresser. In fact, I’m wearing Penshoppe now…the shirt, the jacket. I’ve read about the brand’s history — you know ‘Buy Filipinos, For Filipinos,’” he said.

More foreign endorsers

According to Lo, Efron’s contract with Penshoppe is “the biggest endorsement deal in the Philippines.”

“We are very happy and proud to be the first ever endorsement deal of Zac in the world. The fact that he chose a 100% Filipino brand is something all Filipinos can be proud of as well. With global celebrities endorsing Penshoppe is a great way in the brand’s effort to go international. Just like when Filipino artists or athletes perform in the world arena, winning at home is not enough. Validation from groups outside the Philippines is also important,” said Bernie Liu, chairman of Golden ABC, the owners of the Penshoppe brand.

Penshoppe brand director Alex Mendoza added: “Zac defines the all-new Penshoppe. From a small brand with very humbler beginnings in Mandaue, Cebu, to being the first endorsement choice of a Hollywood A-lister, we have come a long way. We started leveling up a few years back by taking pains to improve our products. Recently, we spent considerable resources in improving our stores and shopping experience. We can’t wait for Zac to visit the Philippines and meet his fans. He’s sending his love to everybody in advance.”

PR Asia Worldwide head Joyce Ramirez, who closed the deal between Penshoppe and Efron, told Lo that more foreign stars are set to join Penshoppe’s “All Stars” campaign.

Penshoppe’s other foreign endorsers include “Gossip Girl” star Ed Westwick and Thai actor Mario Maurer, who is also set to do a movie with local actress Erich Gonzales.