Chef Lau's Pugon Roasters
MANILA, Philippines – Who says Makati restaurants are expensive?
Chef Rolando Laudico has given his Makati restaurant BFAST a major facelift and rebranded it Chef Lau's Pugon Roasters, which offers food for less than P100 per order.
Laudico, known to televiewers as Chef Lau in the reality cooking show “MasterChef Pinoy Edition,” announced the new restaurant on Facebook on Wednesday.
“We are now open! BFAST is now Chef Lau's Pugon Roasters! Like our new page and check out our affordably priced menu. See you there!” he wrote.
The new restaurant, which takes over the spot of BFAST at the Ayala Triangle Walkway, is described as a “fast good” restaurant that serves “firebrick oven-roasted traditional Pinoy dishes like roast chicken, pork liempo, beef, and other great stuff at a very affordable price made special by one of the best chefs in the country.”
When it opened a couple of years ago, BFAST was known for its re-interpretations of Filipino comfort food from the humble tapsilog to breakfast items like champorado.
As its name suggests, Chef Lau's Pugon Roasters’ menu is highlighted by roast items at affordable prices, such as pork liempo roast, which is described as “very flavorful like lechon,” for only P149. There is also baked bangus belly for P129 and Angus roast beef served with gravy for P169.
There is also a separate section for chicken specialties like pugon chicken for only P99, sizzling chicken sisig for P89 and chicken livers for P79.
These can be enjoyed with side orders such as adobo vegetables, pugon potatoes, ensaladang talong and vegetables stir-fry.
Anticipating big eaters, it even lists extra rice on the menu for only P10.
The restaurant also has several merienda items such as pancit Lukban, which is Laudico’s version of the habhab, for P69; sinampalukang chicken sopas for P49; and the “Kaldereta Mac,” described as a baked macaroni and mashed potatoes with a “cheesy kaldereta meat sauce,” which sells for P89.
Dessert selections include the summer staple halo-halo for P49, macapuno pandan also for P49 and ice cream made from carabao’s milk, which is available as a sundae or in a cone.
Obviously gunning for mass appeal, some of its marketing materials have pop culture references such as a poster promoting “zero beer” and its chicken dishes, saying they make “a perfect match like Piolo and Juday, like Jordan and Pippen!”
“Gusto namin pag labas mo sa resto, busog ang tiyan mo, magaan ang pakiramdam mo, at kasing happy mo ang mga bumoboto kay Manong Johnny,” it said on its Facebook page.