MULTIMEDIA

Araneta Center in Cubao is now Araneta City

Jonathan Cellona, ABS-CBN News

Posted at Sep 25 2019 06:54 PM

MANILA -- For over 60 years, Araneta Center became known as the key leisure and entertainment destination in Quezon City. 

Now, it seeks to rebrand itself as Araneta City as it launched its new brand, logo, and mobile application.

Calling itself the “City of Firsts,” Araneta City was introduced to the public at the Monet Ballroom of Novotel Manila Araneta City on Tuesday.

Here are some scenes from the event.

Guests look at a photo exhibit featuring highlights of the commercial district through the decades at the launch of Araneta City at the Novotel Manila in Cubao, Quezon City on Tuesday. Jonathan Cellona, ABS-CBN News

Guests look at a photo exhibit featuring highlights of the commercial district through the decades at the launch of Araneta City at the Novotel Manila in Cubao, Quezon City on Tuesday. Jonathan Cellona, ABS-CBN News

Guests look at a photo exhibit featuring highlights of the commercial district through the decades at the launch of Araneta City at the Novotel Manila in Cubao, Quezon City on Tuesday. Jonathan Cellona, ABS-CBN News

Guests look at a photo exhibit featuring highlights of the commercial district through the decades at the launch of Araneta City at the Novotel Manila in Cubao, Quezon City on Tuesday. Jonathan Cellona, ABS-CBN News

Guests look at a photo exhibit featuring highlights of the commercial district through the decades at the launch of Araneta City at the Novotel Manila in Cubao, Quezon City on Tuesday. Jonathan Cellona, ABS-CBN News

Araneta Group vice chairperson Judy Araneta-Roxas at the launch of Araneta City. Jonathan Cellona, ABS-CBN News

ACI Inc. vice-president for leasing Lorna D. Fabian, Uniprom chief operating officer Irene Jose, Araneta Group vice chairperson Judy A. Roxas, PPI Holdings Inc. chief operating officer Chacha Juinio, and ACI Inc. management committee chairman Rowell Recinto raise a toast during the launch. Jonathan Cellona, ABS-CBN News