Asked for a short message before the results of Thursday night's Miss Grand International were announced, Paraguay's Clara Sosa joked that she was "about to have a heart attack."
And a good many must have thought that she did have one after she appeared to have collapsed seconds following the reveal that she had won the international beauty contest.
The camera for the live broadcast immediately zoomed out just as Sosa hit the ground hard, with India's Meenakshi Chaudhary, who was named first runner-up, failing to catch her.
A number of people were then seen rushing to her aid.
You can watch the worrying moment in the video below (skip to the 2:16:47 mark):
Sosa, however, was able to get up a minute or two afterwards, and was able to properly do her first walk as the winner.
She won after saying that she will visit US President Donald Trump and ask him to be "an example of peace, love, and tolerance" --answering a question about how she would promote the pageant's advocacy of ending war and violence.
Sosa succeeded Peru's Maria Jose Lora, making it back-to-back wins for South American countries.
The Philippines' Eva Patalinjug, who slipped during the preliminaries, failed to advance to the Top 20.