LOOK: Nike opens high-tech 'stadium' at BGC | ABS-CBN

Featured:
|

ADVERTISEMENT

Featured:
|
dpo-dps-seal
Welcome, Kapamilya! We use cookies to improve your browsing experience. Continuing to use this site means you agree to our use of cookies. Tell me more!

LOOK: Nike opens high-tech 'stadium' at BGC

LOOK: Nike opens high-tech 'stadium' at BGC

ABS-CBN News

Clipboard

MANILA, Philippines – Nike last week opened the Unlimited Stadium at Bonifacio Global City, which features a digitally enabled running track that will challenge Filipinos to unlock their potential through running events and services.

The running track – which is in the shape of a 100-foot sole print of the Nike LunarEpic Low Flyknit – is open from 4 p.m. to 10 p.m., daily until August 21.

The Unlimited Stadium is both a digital and physical experience, as it features a 200-meter running track lined with LED screens.

Every day, runners are invited to race against digital avatars of themselves that grows in size based on the speed and distance that they run. Runners will be rewarded for each completed challenge, with an "epic run experience" by Nike as the ultimate prize.

ADVERTISEMENT

"The Unlimited Stadium is designed to encourage people to push beyond their limits, and to celebrate the spirit of doing more than what you thought was ever possible," said Bulbul Khera, Nike Southeast Asia's senior director for marketing, in a statement.

"Especially in the next 17 days, when the world watches the best athletes on the planet defy expectations, Nike enables Filipinos with the opportunity to do the same through the Unlimited Stadium, innovations, and the Nike+ community," Khera added.

(For more sports coverage, visit the ABS-CBN Sports website.)

ADVERTISEMENT

ADVERTISEMENT

It looks like you’re using an ad blocker

Our website is made possible by displaying online advertisements to our visitors. Please consider supporting us by disabling your ad blocker on our website.

Our website is made possible by displaying online advertisements to our visitors. Please consider supporting us by disabling your ad blocker on our website.