It's here, Bunnies! McDo PH launches campaign with K-pop's NewJeans | ABS-CBN
ADVERTISEMENT

Welcome, Kapamilya! We use cookies to improve your browsing experience. Continuing to use this site means you agree to our use of cookies. Tell me more!
It's here, Bunnies! McDo PH launches campaign with K-pop's NewJeans
It's here, Bunnies! McDo PH launches campaign with K-pop's NewJeans
Jaehwa Bernardo,
ABS-CBN News
Published Jun 13, 2023 02:56 PM PHT

The wait is over, Filo Bunnies! McDonald's Philippines launched Tuesday its campaign with fast-rising K-pop group NewJeans, which comes with a dance challenge.
The wait is over, Filo Bunnies! McDonald's Philippines launched Tuesday its campaign with fast-rising K-pop group NewJeans, which comes with a dance challenge.
Under the campaign, McDonald's six pieces of Chicken McNuggets and McChicken sandwich can each be purchased a la carte with a NewJeans-inspired packaging for P99, the fast food giant said in a press release.
Under the campaign, McDonald's six pieces of Chicken McNuggets and McChicken sandwich can each be purchased a la carte with a NewJeans-inspired packaging for P99, the fast food giant said in a press release.
The special packaging features the five-member girl group's iconic bunny character.
The special packaging features the five-member girl group's iconic bunny character.
The campaign also involves a dance challenge, which was demonstrated by the NewJeans members in a video published by McDonald's.
The campaign also involves a dance challenge, which was demonstrated by the NewJeans members in a video published by McDonald's.
ADVERTISEMENT
The collaboration between McDonald's and NewJeans was first launched in South Korea last June 1 and is set to be released in other Asian territories in the coming months.
The collaboration between McDonald's and NewJeans was first launched in South Korea last June 1 and is set to be released in other Asian territories in the coming months.
Debuting in July 2022 with the single "Attention," NewJeans — composed of Minji, Hanni, Danielle, Haerin and Hyein — has been making waves in the K-pop scene with its easy-listening tracks reminiscent of late 1990s to early 2000s pop and R&B.
Debuting in July 2022 with the single "Attention," NewJeans — composed of Minji, Hanni, Danielle, Haerin and Hyein — has been making waves in the K-pop scene with its easy-listening tracks reminiscent of late 1990s to early 2000s pop and R&B.
The quintet was recently included in Time Magazine's list of Next Generation Leaders, with the publication highlighting the group's achievements, such as being the fastest Korean act to hit one billion streams on Spotify "despite having released only a handful of songs."
The quintet was recently included in Time Magazine's list of Next Generation Leaders, with the publication highlighting the group's achievements, such as being the fastest Korean act to hit one billion streams on Spotify "despite having released only a handful of songs."
McDonald's previously worked with K-pop sensation BTS, which comes from the same company as NewJeans, for a campaign involving its chicken nuggets product.
McDonald's previously worked with K-pop sensation BTS, which comes from the same company as NewJeans, for a campaign involving its chicken nuggets product.
For more news and features on K-pop, K-drama, and K-stars, visit the Hallyu Corner microsite.
For more news and features on K-pop, K-drama, and K-stars, visit the Hallyu Corner microsite.
ADVERTISEMENT
ADVERTISEMENT