MANILA -- The Big Bad Wolf Sale, the world’s biggest travelling book sale comes back to Manila with 2,000,000 ways to say “I love you” to Philippine book lovers at the World Trade Center this Valentine’s Day.

Since first setting up in Manila in 2018, the sale has gotten bigger and badder with every iteration. Last year, the sale traveled outside Manila to Cebu, Pampanga, and Davao to reach out to more Filipino bibliophiles. Big Bad Wolf also expanded its global footprint by setting up sales in more cities around Asia, and extending its reach to the Middle East.

This year’s Manila sale promises to be bigger as the organizers are bringing in 2 million books with around 30,000 titles, 17,000 of which are brand new and have just been added to the catalog.

Filipino books from ABS-CBN and local Children’s Book publisher, Adarna books will be on the Big Bad Wolf tables as well.

Aside from the new titles, the Big Bad Wolf sale has other surprises for guests coming for the 11-day sale.

The sale features 50% to 90% off on regular book prices. Apart from these discounts, selected “Crazy Deals” books will have further discounts and will be sold for as cheap as P60 each.

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Meanwhile, the Little Hippo Augmented Reality books, which were a hit at last year’s sale, will be back this year as Big Bad Wolf will be bringing in 12 new titles including new books from their collaboration with Disney. Expect to see Winnie The Pooh, Mickey Mouse, and Elsa and Anna from Frozen in 3D. There will be a "Buy 5-Take 1" promo for these Little Hippo books for those who want to collect all of the titles.

New this year is the collaboration with the Intellectual Property Office of the Philippines (IPOPH). The collaboration was started by Josephine Santiago, the previous director of the IPOPHL. A memorandum of understanding was inked between Big Bad Wolf and IPOPH for the book sale to help spread awareness regarding its programs and intellectual property rights. The IPOPHL will be setting up booths for content creators to have conversations about protecting their work and will have activities throughout the sale.

Gawad Kalinga also continues its partnership with Red Readerhood, Big Bad Wolf’s corporate social responsibility arm, with the aim of getting more people to read by giving them access to books.

Visitors are invited to purchase extra books for donation to Red Readerhood programs. Last year, GK and Red Readerhood distributed 16,123 books in El Nido, Dumaguete, Guihulngan, Leyte, and areas in the Cordillera Autonomous Region.

Follow the Big Bad Wolf sale on their Philippine social media pages on Facebook and Instagram where they will be giving away P700 vouchers for use at the sale.

The Manila Big Bad Wolf Sale will be held at the World Trade Center from February 14-23 and will be open 24/7 for the duration of the event.