The buzz surrounding “Lavender Fields,” ABS-CBN Studios and Dreamscape Entertainment’s latest powerhouse drama, was palpable at its grand launch on Saturday.

As the red carpet stretched out, fans were treated to an array of star power. 

Leading the glamorous launching was Jodi Sta. Maria, Jericho Rosales, Janine Gutierrez, Maricel Soriano, and Jolina Magdangal, alongside the show’s promising new-generation talents Jana Agoncillo, Marc Santiago, Miguel Vergara, and Krystal Mejes.

The evening's highlight was the special screening, leaving everyone excited and energized. 

Jodi Sta. Maria, reflecting on the experience, expressed her gratitude to the fans for their unwavering support.“ Thank you so much for taking the time to be here today,” she said. 

“Sobrang importante po samin na ibinigay niyo saamin ang isang bagay hindi nanamin maibabalik sainyo ang inyong oras.”

Jodi, who is known for her transformative roles was particularly struck by the fresh and challenging nature of “Lavender Fields.” 

“It feels different,” she admitted. “It's like you’re watching a film or a series na hindi ikaw yung nag play na actor.”

Jericho Rosales echoed similar sentiments and also talked about his decision to join the project, citing that it has been six years since he’s done something like this. 

“I had no expectations,” he revealed and added that he was genuinely "blown away" by the final product.

READ: 'Lavender Fields' shows challenges of living a double life, says Jericho Rosales

Janine Gutierrez, who plays a complex antagonist, spoke about the role’s demands and shared her gratefulness to ABS-CBN and Dreamscape for the projects she’s been part of. 

“I’m so grateful talaga for all the projects I’ve done here as in grabe talaga yung level ng commitment, and creativity, and collaboration natin dito sa Dreamscape and especially sa ABS-CBN.”

Maricel Soriano shared her relief and joy at the audience’s positive reaction. 

”Ninenerbyos kami, pero nung nakita namin reaction niyo kanina, [yung] mga fans, mga friends, natuwa kami kasi yung pinaghirapan namanin, hindi nabalewala.”

Jolina Magdangal, making a comeback in the drama scene, expressed her awe at the on-screen chemistry, mentioning that it felt surreal to witness herself acting in scenes. 

She also emphasized the importance of the entire cast's dedication, stating that the story wouldn't be the same without everyone giving their best.

READ: Here's why Albert Martinez said 'yes' to 'Lavender Fields'

Director Emmanuel Quindo Palo elaborated on what makes “Lavender Fields” stand out. 

“As they say diba, nothing is original anymore. So whenever we conceptualize our stories, nag iisip kami na although it could follow the same formula, nag-increase kami ng bagong elemento,” he said, adding that the element of revenge is present but they present the characterization of every character in various perspectives to keep it engaging.

He also teased the innovative aspects of the show, including its dynamic action sequences featuring female characters in unprecedented roles, mentioning that they want to present a different take on familiar themes, including revenge but with unique character development.

“Lavender Fields,” produced by Dreamscape Entertainment and directed by Emmanuel Quindo Palo and Jojo Saguin, will debut on Netflix on August 30 and air on Kapamilya Channel, Kapamilya Online Live, A2Z, and TV5 on September 2. 

With its promising cast and thrilling narrative, the series aims to captivate audiences and set a new standard in Filipino drama.